Enerliance Product Launch A Fashion Democracy

Ray Products Online Marketing

branding for manufacturing company

Ray Products


Ray Products has been custom-manufacturing plastics in Southern California for more than 60 years. They came to Echo-Factory looking for a strategy that would help them leverage their already-strong reputation with new customers they hadn’t been able to reach before.

We started off by updating their online identity with a new, responsive website.  Then, we developed a marketing strategy that combines online advertising, a strong presence at tradeshows, ongoing PR and continuing customer outreach.  After 60 years of custom plastics manufacturing, no one would disagree that Ray Products are leaders in their industry.  All we’re doing is helping to get that message to customers who haven’t come across them before.