Co-Pilots for the Long-Haul
CPM is a global company made up of over 16 individual brands. Historically, those brands have operated largely independently. But the company’s leadership had a new vision: capitalize on the connections, integrations and opportunities between each individual brand to drive growth throughout the company.
To help realize that vision, they turned to Echo-Factory. We helped them launch an integrated OneCPM campaign.
This is the story of one critical, and surprisingly effective piece of that campaign.”
Working with Echo-Factory, we’ve crafted a story that has reached, resonated, and impacted some critical audiences that we previously were disconnected from.
– Randi McMahon, Global Director, Marketing, CPM
