CPM
M&A Brand Unification
Despite its scale, CPM was a fragmented organization, 16 independently operating brands competing under the same corporate umbrella. The new CEO came with a clear mandate: unify the brands, build a shared identity, and leverage the full power of CPM’s global capabilities.
Manufacturing
Summary
Echo-Factory was brought in to bring the “OneCPM” vision to life. What started as an internal transformation quickly evolved into a comprehensive rebrand.
We developed the OneCPM identity and rolled it out with initiatives designed to build unity and pride among employees, with global photo contests, sustainability and impact-driven storytelling, and brand platforms that celebrated the power of collaboration across divisions.
Then came the external shift: We architected, designed, and launched a unified OneCPM website that brought together 16+ legacy brand sites into a single, intuitive user experience. More than a web redesign, it was a signal to the market: CPM is one powerful brand, not 16 competitors.
Today, our work continues as we help CPM leverage their unified structure for growth, developing cross-brand campaigns, sales enablement tools, and messaging strategies that help teams unlock new opportunities across markets and continents.
16+ Independent Brands
1700+ Employees
42 Global Facilities
Deliverables
- Unified 16+ brands under the OneCPM brand identity
- Created a scalable brand platform across global divisions
- Launched CPM’s first unified global website
- Integrated lead routing and CRM pathways
- Connected content to support sales funnel
- Created ESG report
- Refreshed customer portal UI/UX and visual design
- Customer insight survey and analysis report
- Paid media campaigns
- Internal marketing & Communications
Working with Echo-Factory, we’ve crafted a story that has reached, resonated, and impacted some critical audiences that we previously were disconnected from.
Randi McMahon
CPM Global Director, Marketing
Building Momentum
By transforming fragmented brand properties into a unified global experience, Echo Factory helped CPM create a stronger foundation capable of supporting marketing, sales, customer engagement, future acquisitions and growth at scale.
myCPM UI/UX and visual design update
ESG Report
Ongoing Marketing Support
Pet Food Processing Infographic
LEFT: Pull up banner announcing a new acquisition RIGHT: Triple Pass anniversary ads
Why It Worked
The focus was on long-term scalability, operational efficiency, multilingual accessibility, while preserving the strength of CPM’s individual brands while connecting under a single global brand. OneCPM was designed to support global marketing campaigns, streamline CRM and lead routing workflows, and create a stronger foundation for future acquisitions and brand growth.
The Big Picture
The goal wasn’t simply to redesign a website or update the brand messaging; it was to create a unified global platform that positioned CPM and its individual brands as one connected company helping clients Feed, Fuel, and Build a Better World.
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