Your Merger & Acquisition Marketing Experts
Private equity firms and their portfolio companies bring us in when a deal needs to become one brand, fast. Over the last decade, we’ve helped companies through 37 M&A events, from add-on acquisitions to a new global company with nearly $1 billion in revenue. Operating partners get a team that moves at deal speed. Portfolio-company leaders get a partner who understands both cultures and protects the customer relationships they’ve built. Here’s how we help at every stage of the deal:
Why PE Firms and Portfolio Companies Choose Echo-Factory
Build Value Before Exit.
Brand and marketing can add real value to a company in the months and years before a sale. A clear brand position, a credible website and a working lead engine make a business easier to understand and easier to buy. If you’re preparing a portfolio company for exit in the next 6 months to 3 years, we’ll build the story and the pipeline buyers pay for.
Merge Two Brands Into One
Our research-driven process studies each company’s history, market presence, customers and culture, then turns it into one name, one identity and one message. We work side by side with leadership from both companies, run trademark checks early, and plan the rollout so customers, employees and partners hear the same story on day one.
Drive Growth After the Close
The deal thesis depends on what happens after closing. We help newly combined companies consolidate websites and CRM, launch the new brand to market, cross-sell the bigger offering and equip sales teams to win with it. Many of our M&A clients keep us on for years, because integration is where the growth starts. For buy-and-build strategies, we create a brand platform that makes every future add-on faster and cheaper to fold in.
A few of the brands we've worked with
The Echo-Factory team has been so much more than partners. I consider them an extension of our team.
— Jeff Lupinacci, Chief Talent Officer, Alkegen
Our Partners
Closing a Deal? Let’s Talk.
Get a free M&A Brand Integration Assessment. Tell us about the deal, and we’ll send a short review of both brands, your naming and architecture options, and a realistic rollout timeline. Every conversation is confidential, and we’re happy to sign an NDA first.
Or Give us a Ring: (626) 993-3770
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