In 2005, the United Nations issued a report titled “A legal framework for the integration of environmental, social and governance issues into institutional investment.” Since then, ESG investing has evolved into a $35 trillion industry.
Echo-Factory CEO Mike Schaffer recently had a chance to speak with the Chief Marketing Officer Council website on how he got his start in advertising and marketing, and what led him to start his own agency.
If you’ve ever come across an ad that felt like it just got you, it wasn’t a coincidence — it was because of audience targeting. As marketers, it’s our job to get a product or service in front of specific customers’ eyes.
Whether you’re team #officelife or #agencylife, you’re likely familiar with Lunch & Learns. These breaktime-adjacent meetings double as training sessions or educational presentations while attendees typically chow down off camera.
It’s rare for a brand’s business model and marketing to make it out of COVID-19 unscathed. As the world changes and evolves through the pandemic, the advertising industry is seeing major shifts in how people interact with brands.
After finishing school, where she had worked as a work-study manager at the Veterans Services Offices, she joined Echo-Factory as an intern. But she quickly moved to a junior project manager position, then traffic manager, then finally a full-fledged project manager.
Most stories require characters to communicate their journey verbally. But sometimes, non-verbal communication of gestures, posture, body language, facial expressions, and eye contact is the best way to unite your audience’s goals and feelings about your brand’s products and services.