Giving LA’s Venture Capital Scene the Recognition it Deserves: Partnering with LAVA to Support Innovation
Meet The New Kids — Clippers’ Former Entertainment Manager & Past Audience Development Exec for Complex Media
Twitter and Facebook both provide the opportunity to reach a wide audience or target select users. But, which one actually delivers results?
You’ve probably been hearing a lot about the new social networking site, Pinterest. For many companies, Pinterest represents a great opportunity to introduce your products/services to people who may never have seen them before. It’s also a good way to find out what people find interesting about your company and its offerings.
Before this crazy thing called the Internet came along, the Yellow Pages was a necessity. Nowadays, though, people use a variety of media to find products and services, not just the Yellow Pages. So, if you want to attract potential customers, your best bet is to develop a presence in a variety of media.
This year was a great year for Echo-Factory. We won the IE ADDYs Overall “Best of Show,” the event’s highest award, and five Gold ADDYs.
If you missed Friday’s blog post, I talked about how money can’t save an ad if it doesn’t have a sound strategy. Last night’s Super Bowl ads are further proof that money doesn’t make a good ad. Here’s the best and worst Super Bowl ads as well as a few that fall somewhere in between.
Every year, I look forward to Super Bowl Sunday. Not because of the game, but because of the ads. If you’ve ever watched a Super Bowl ad, you know why. Companies spend millions creating the perfect Super Bowl ad, but is it worth it? Does more money really make for a better commercial?
If you’re a small company, you probably can’t afford a TV campaign. But, you can afford to upload a video on youtube and other video-sharing sites. However, like TV, you’ll have to compete with a lot of other videos for attention. So, how do you get people to watch?
Lately, I’ve been writing press releases, some for clients, others for our agency. Why? Because the press release is one of the best marketing tools available. It’s free publicity for your company. There’s only one problem: everyone loves the press release. And, since publications only have so much space, you’re forced to compete with a ton of other people to get your press release picked up. However, there are a few things you can do to make your press release more attractive to the media.
If you’re gearing up for the big Shamrock Series game between Notre Dame and University of Maryland, you’ll get to see the new Notre Dame helmet. It’s a kick ass helmet covered in 24-carat gold leaf that we had a chance to shoot in our studio, making it look as impressive in photos as it does in person.
You don’t have to be in a creative industry to brainstorm. Everyone does it. We’ve all been in a meeting where someone says “why don’t we do a quick brainstorm?” and then opens the floor up for ideas. The trouble with this type of brainstorming is that it usually leads to really bad ideas. Why? Because no one’s had time to prepare so people just end up saying whatever pops into their heads.
“The medium is the message.” When media theorist Marshall McLuhan made that statement, he believed the medium was more important than the content it presented. While I don’t agree with McLuhan, I do think the media you choose is just as important as the content presented.
Recently, a friend asked me “Why’s it called Echo-Factory?” I didn’t know so I went to my boss (and co-founder of the agency) for an answer. She said it’s to remind us that advertising is about serving clients, not serving ourselves. Too often, agencies and people (like me) forget that.
We’re kicking off a new series about designers – each month we’ll attempt to figure out how and why designers do what they do. Today, we’re putting the spotlight on Echo-Factory creative guru, Dea Goldsmith, to talk about everything from where she gets inspiration to what she eats when she’s stressed.
With a labor day weekend upon us, there’s no better time to talk about vacation. In advertising, there’s a stigma against taking vacation time, especially in the creative department. We compete to see who can stay at the office longer. We’ll skip lunch, work weekends, pull all-nighters and never take a single vacation day.
In college, I would sit with hundreds of other advertising students and listen to successful ad people talk about their agency experiences. Most of them mentioned hard work, long hours and collaboration. But, they left out a few things I wish someone had told me as a new creative.
Tuesday night, Mike and Mustafa were asked to talk to a marketing class at Cal State San Bernardino. While the advice they offered was targeted to students, it can also be useful for small (and large) business owners. Here are the key takeaways from Tuesday’s presentation.
The results from the Marketing Association of Credit Unions (MAC) Annual Awards Competition are in – and they’re really good for Echo-Factory and Altura Credit Union. The campaign we developed for Altura’s iChecking product won a MAC Gold Award – beating out advertising campaigns for credit unions all over the country.
Most people have a hard time stepping outside of their comfort zones. When it comes to advertising, companies are the same way. At Echo-Factory, we do our best work when clients give us freedom to step outside of the comfort zone. We end up creating ads that are unique, ads that get people talking and lead to big results.
Superbowl Sunday reminds us all of the power of advertising. Take GoDaddy.com. In 2005, no one had ever heard of the domain name registry company, until it ran a 30-second commercial during that year’s Superbowl. Since then, GoDaddy has captured almost 50% of the market share for domain name registry.
Social media is the new hotness in the world of marketing, and as with any popular trend it’s brought with it a truckload of buzzwords, hundreds of self proclaimed social media gurus and loads of hype. So, let’s cut through all that and look at three things that social media can do for any business.
At Echo-Factory, we build websites. But what many business owners don’t understand is that often, launching a website is just the beginning of a process.
The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.
Earlier this year, we had the opportunity pro-bono work for the Claremont Educational Foundation, designing their 2010 fundraising brochure. The foundation supports the Claremont Unified School district, providing funding for technology, music & arts programs and general funding to Claremont’s public schools. We were honored to be able to work with them.
We’ve never thought of ourselves as a Madison Avenue style ad agency – but we are apparently getting close to Boardwalk. A while back, Mike took some photos for a MagLite law enforcement campaign, and just a couple weeks ago one of the photos was used on the gameboard of the soon to be released Monopoly: Law Enforcement Edition.
The truth is, there are good agencies and bad agencies. And beyond that, there are agencies that could be good for one business, but a horrible match for another business. So, as a business owner, how do you find the right agency?
Mike’s advertising photography for the California Lotto, Mag Lite, Boot Barn and Troy Lee is featured in the May 2010 issue of Rangefinder Magazine.
Echo-Factory just won the “Best Of Show” at the Inland Empire Addy Awards, along with medals for all seven of our ADDY entries.
What do Taylor Swift, Altura Credit Union and Echo-Factory all have in common? Generally, not too much, but right now they’re all key components of an advertising campaign.
For many small business owners, advertising is a daunting prospect. They know it’s something that needs to be done, they’re just not sure how to go about it.
That’s why we thought we’d create a brass tacks guide to getting your business advertised – what you need to do, the pieces you can do yourself, the bits you’ll need to hire a professional (hopefully us) for and – the answer everybody’s looking for – what it’ll cost.
The holidays are a challenging time, so we thought we’d give our clients a bit of help. Enter, the Echo::Factory Holiday Survival Kit, including such essential items as the Funbrewer, Giftmaker, Joybringer & Jobkeeper.
What exact purpose do these enchanting items serve? I’m glad you asked.
We’ve moved. Packed up our desks and left Upland for the verdant office parks of Rancho Cucamonga. The truth is, we ran out of space. So to get some more, we moved in to a new office park that more than doubles our office space and lets us bump up the size of our photography studio.
You’d think with an in-house photography studio, we’d be masters of Flickr. Sadly, this has been far from the case. But today, Mike remedied our lack of Flickr participation with a batch of behind-the-scenes photos from some of our recent projects. You can get a brief taste from our Mike’s Hard Lemonade session below, and plenty more in our flickr gallery.
A big part of working with new companies is understanding that they are necessarily fickle. Not fickle out of spite or indecision, but fickle because success in new business demands flexibility. Case in point – when we launched Amber Pollard’s Lunch à la Mode website a year ago, she never expected to sell her handbags directly from the site.
Echo::Factory sponsored ASR’s OFFICE BOOYZ SK8 contest this year. Actually, it’s more accurate to describe it as a non-contest. The premise of the event was to have all “full time desk jockeys” that work in the skate industry get together and humiliate themselves in front of their peers by staging a mock-skate competition. All were welcome to participate and anyone could win a prize, no matter how horrific the skater.
Not that long ago, we took a little detour from our usual type of work to explore our spiritual sides—by which I mean we designed the newCalvary the Brook website. We here at Echo seem to have an affinity for helping young businesses grow (maybe because we can relate so well), and we made no exception for the young Grand Terrace based church when they asked us if we’d be up for designing their website almost a year ago.
You’re visiting the brand new Echo::Factory site. So brand new that things are still a bit rough around the edges. We’re working hard to get all the kinks worked out – but until then, pardon the occasional broken link or missing image.
Kali Protectives came to us looking to build a rider component to their website. They wanted two things – a site that would let them showcase the latest exploits of their pro riders, and a site that would let aspiring amateurs create profiles and try to convince the company that they were worthy of sponsorship. In short, they wanted us to build a small-scale social networking site for athletes. Today, you can see the results at kaliriders.com.