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Multi-colored smiling faces - dynamic advertising

Dynamic Advertising For Changing Consumer Behavior

It’s rare for a brand’s business model and marketing to make it out of COVID-19 unscathed. As the world changes and evolves through the pandemic, the advertising industry is seeing major shifts in how people interact with brands. New digital and contact-free consumer behaviors are taking hold, resulting in brands having to pivot their advertising…
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CSUN commercial still - Level Up

Creating 30-Second Non-Verbal Life Stories

Most stories require characters to communicate their journey verbally. But sometimes, non-verbal communication of gestures, posture, body language, facial expressions, and eye contact is the best way to unite your audience’s goals and feelings about your brand’s products and services.  When California State University, Northridge (CSUN) approached Echo-Factory to create commercials for their online master’s…
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Joseph Mercola is fake news

What We Can All Learn From the King of COVID Misinformation

Joseph Mercola is, to put it mildly, not a good person.   The 67-year-old osteopathic physician from Florida was recently dubbed the “Most Influential Spreader of Coronavirus Misinformation Online” by the New York Times.  And let us be absolutely clear: the results of Dr. Mercola’s tactics are awful. His misinformation campaigns have almost certainly killed people.…
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Motocycle helmets - Troy Lee

Incredibly Nice Helmets for an Incredibly Worthy Cause

Here’s a bit of inside baseball about advertising: sometimes, things get left behind in our photo studio after a shoot. And, when those things are incredibly nice motorcycle helmets, we don’t raise too much of a stink about it. Over the years, we’ve had the privilege of working with some of the motorsports world’s top…
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3 Ways to Use Marketing & Branding to Boost Your Pre-Acquisition Value

If you’re a brand targeting acquisition in the near future, it may seem counterintuitive to invest in branding. After all, it’s expected that once you’re acquired, your brand will be changed, updated, or entirely absorbed. So, any money you invest in branding now is wasted, right? Wrong.  We are saying this so firmly based on…
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Andrew Hoehn, Echo Factory

Echo-Factory Spotlight: Andrew Hoehn, Director of Product

Meet Andrew Hoehn, our Director of Product. At 13 years, he’s been with Echo-Factory basically since its inception. Through his insatiable curiosity, earned knowledge and the support of Echo-Factory, Andrew went from copywriter / part-time strategist all the way to Head of Product. On occasion, we still tug his sleeve and get him to write…
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Lunch and Learn - Peer to Peer teaching

The Value of Peer-to-Peer Teaching (& Learning)

Whether you’re team #officelife or #agencylife, you’re likely familiar with Lunch & Learns. These break-time adjacent meetings double as training sessions or educational presentations while attendees typically chow down off camera. They offer casual and collaborative alternatives to typical trainings and seminars, making them a great way to foster culture and skill sharing. Peer-to-peer education…
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Sam Sullivan, Project Manager

Echo-Factory Spotlight: Sam Sullivan, Project Manager

What started as an internship became a career for Sam Sullivan, one of our project managers. After finishing school, where she had worked as a work-study manager at the Veterans Services Offices, she joined Echo-Factory as an intern. But she quickly moved to a junior project manager position, then traffic manager, then finally a full-fledged…
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How the pandemic brought back the QR code

How the Pandemic Brought Back the QR Code

QR codes are nothing new, and in fact, they’re pretty old.  And for those of us in advertising, they come with a healthy dose of skepticism.   There was a time, let’s say a decade or so ago, when they were officially Hot New Advertising Tech™. If your brand was exhibiting at a tradeshow, you probably…
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