We Like to Blog

How a Hospital’s Marketing Team Helped with the Response to COVID-19

It’s hard to think of a business that could be more impacted by COVID than a hospital in a major metropolitan area. That was certainly the case for Huntington Hospital, a 600+ bed not-for-profit hospital based in Pasadena, with a 125+ year history of delivering care throughout the San Gabriel Valley. In early 2020, we’d worked closely with Huntington to plan out…
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3 Companies Who Pivoted to Deliver COVID-19 Solutions

The onset of COVID-19 in early 2020 brought with it unprecedented challenges for our world and many businesses. But while nearly every business has experienced some kind of challenge from the pandemic, others have found opportunities. Three of Echo-Factory’s clients fall into that category of companies who used their existing capabilities, connections, and ingenuity to develop new products and expand their business models into directly confronting COVID-19.
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Introducing AllClear

 Monday, we had the honor of helping one of our client’s make news in the aerospace defense sustainment industry. On the off chance you don’t keep tabs on that specific sector, we’ll bring you up to speed. First, a little background on the industry. Imagine you’re a US ally that operates US manufactured military…
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Echo-Factory team meeting

Our Ad Agency’s Work-From-Home Toolkit

Like the rest of the world, we’ve been working from home for most of the year. And largely, it’s been going pretty well … maybe even better than expected. Our team is collaborating well via a suite of tools that we’ve always been using but now depend on more than ever. Pre-pandemic, we only had…
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Greg Kane

Meet Greg. You’re Going to Love Him.

Big news on the Echo-Factory front: We got Greg. And not just any average Greg—the Greg Kane. Greg is joining our executive team. He’ll be leading our internal team of brand managers, and working directly in an account leadership role with a few of our key clients. Greg brings big agency experience and perspective to…
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Why You Should (Probably) Turn Your Service Into a Product

Service-based businesses have limits. Often, those limits are based on the capacity, location and talents of a core group of employees.  If you’re targeting significant growth or acquisition, those limits could hurt you. For businesses trying to rapidly scale, they can represent critical faults.  Think of it this way: Would a plumber or a plumbing…
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Marketing: Internal Branding and Workplace Culture

Former Facebook Executive and Co-Founder of Arrive Hotels and Restaurants on Internal Branding and Workplace Culture Internal communication in your company is just as important as your B2B external communication with clients and customers. Think about it: Why do you think Microsoft just paid $1.2 billion for Yammer, a digital social enterprise tool that allows…
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Allocating Marketing Budgets in 2020: a Data-Based Approach

In our last post, we looked at using data to set your 2020 marketing budget. Now, we’ll look at what the data says about how to allocate that budget. Like our last post, we’ll be combining data from several industry surveys, along with our own experience. Those surveys are Gartner’s “The Annual CMO Spend Survey…
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A Data-Based Approach to Setting Marketing Budgets for 2020

By looking at several studies on marketing budgets, we find out how much companies of different sizes and in different industries are spending on marketing. There are many factors that affect the ideal marketing budget for any individual company, but the core principles that we find are: The average large company spends around 10% of…
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