AGV Helmet Product Launch
Action & Motorsports
In Europe, AGV is one of the continent’s most recognized motorsport brands. On this side of the Atlantic, they’re less well known. That’s why the Italian company came to Echo-Factory when it was ready to launch several of its new helmets in North America.
We developed hybrid campaigns for each of the company’s new helmets that incorporated both online multimedia and print ads. The ads ran in industry publications and helped the product launches to succeed. Today AGV continues to gain market share and recognition in North America.