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Moving Helmets Forward Campaign

kali protectives photography

Kali Protectives

Action & Motorsports

Five years after they were founded, Kali has gone from being nothing more than an idea to revolutionize helmet safety to one of the most recognized helmet brands in the bike industry.  Even though the company’s helmets incorporate safety technology that’s leaps and bounds ahead of the rest of the industry, that technology isn’t something that most people know about.


To help change this, we developed a series of print ads around the concept of Moving Helmets Forward.  The ads show the technical design of Kali helmets, juxtaposed against photos of athletes using them in their natural environments.