Credit Union Auto Loan Campaign Direct Response Voodoo

Lyall ReBranding



R.W. Lyall has been a family-owned-and-operated company for more than 40 years. They are experts in manufacturing products that serve the North American oil and gas markets. Their patented line of LYCOFIT® products showcases their superior engineering. Lyall has spent the past 40 years or so building relationships and a solid reputation in the downstream sector of the natural gas distribution market. Most of their products have been sold to utilities and local distribution companies for use in residential and commercial properties. They recently expanded their capabilities to manufacture products, such as the pipeline inspection tools known as pig launchers, for the midstream oil and gas market. This was a relatively new market for Lyall, and they knew they needed help to increase their business in this market. With more and more industry resources going online, Lyall knew they needed a rebranding of their online image to match the high quality products and service they provide.