A Brand Refresh and New Website for Rockview Farms
Updating the look and tone of a long-established brand to expand its appeal.
Rockview Farms is a piece of California’s agricultural history. When they came to us, Rockview had been enjoying popularity among its customers for close to a century. But to move forward, the company needed to update its image and expand its footprint in retail outlets around California.
With a brand refresh, a new consumer-focused website, an aggressive social media strategy and a retail/wholesale customer messaging overhaul—that’s exactly what we helped them do. Year over year, our efforts resulted in a site visitor increase of 100.75% and a 290% increase in traffic from dealers ordering new products. We were also able to secure article spots with publications including the Huffington Post, The Daily Meal and Sparkpeople.com.