Solar Farm Development Materials
Creating Credibility and Trust through Clear Messaging.
In a burgeoning industry where information is scarce and the financial stakes are high, credibility is crucial. That’s why solar farm developer Pine Gate Renewables came to us when they needed to develop core messaging and collateral materials for new markets.
Much of Pine Gate Renewables’ marketing and public relations efforts involve educating landowners and communities on the ins and outs of solar farm development. They needed a website, direct mailers and iconography which communicated their company’s vision and capabilities, but they also needed these materials to provide enough general information about the solar industry for their audience to build a functional frame of reference. To make this happen, Pine Gate Renewables chose a marketing partner that had both industry expertise and the ability to convey that expertise in a way that was readily accessible to multiple stakeholders with varying degrees of background knowledge.
Echo Factory’s history working in the clean technology industry in general and the solar development industry in particular, allowed us to develop a body of materials for Pine Gate Renewables that was not only visually attractive but also substantive, effectively relating Pine Gate’s vision while also establishing credibility and trust through clear messaging and educational content.