P2

Comprehensive B2B Marketing

Re-Brand before and after Acquisition

We started our work with a rebranding campaign that turned Precision-Fluorescent into Precision-Lighting, accompanied by a new website, product catalog and ongoing sales and marketing materials. When Precision-Lighting merged with Paragon Lighting, we rebranded the new company as Precision-Paragon [P2]. We also implemented successful search-engine optimization and publicrelations campaigns, that increased the company’s website traffic from under 3,000 to over 10,000 monthly visitors, and earned significant coverage in both industry and general-interest publications.