Lem Garcia Law is a personal injury law firm with great client reviews, excellent word-of-mouth referral traffic, and a track record of winning million-dollar settlements for their clients. They needed a website that would help them reach and convert a wider audience throughout the greater LA area.
Speaking with LGL staff and previous clients, one of the things we heard time and again was that the firm truly cares about the “personal” part of personal injury: making clients feel heard and taken care of in an extremely stressful time. We helped LGL bring that warmth and personability to the forefront, with engaging staff photography, prominent client reviews, and clearer lists of practice areas and client benefits. We also increased the number and prominence of calls-to-action to give site visitors an easier path to connect with Lem and his amazing staff.
SEO is hugely important for personal injury attorneys, so we focused on a deep SEO strategy that would build on LGL’s local reputation and expand their reach and results for all practice areas in a number of geographic focus areas, and with a number of high-opportunity demographic and linguistic audiences.
The result is a sleek, modern website that elevates the LGL brand, crystallizes the LGL story, and drives greater search traffic — in fact, traffic has increased three-fold since the new site launched and shows no signs of slowing down.