Blue Robotics E-Commerce Optimization
Building a Better, Higher-Converting Site
The team of engineers, scientists, and tinkerers at Blue Robotics had built and commercialized one of the most impressive consumer, educational, and commercial-grade underwater drone platforms available. Their challenge was that their online presence didn’t communicate that message.
While Blue Robotics was focused on their product, their competitors focused on their marketing. The result was that, at first glance, any consumer comparing their options wouldn’t come away with the clear picture that Blue Robotics products were leading their field.
Our task was to make the company’s online presence equal the quality, appeal, and functionality of their impressive ROVs.
We started by analyzing the way that consumers interacted with their existing website, and their field of competitors. With that data, we were able to create an effective strategy and build an eCommerce platform that showcases Blue Robotics’ BlueROV2, gives consumers the critical information they need, and makes it easy for them to complete their purchase.
Today, Blue Robotics’ website places their product in its proper position – as the undisputed leader in its niche. As a result, traffic, interest, and sales have all risen considerably.