Park Place Motorsports Launch
Park Place Motorsports
Action & Motorsports
When one of Dallas’ largest luxury car dealerships wanted to launch a motorsports racing and performance division, they asked Echo-Factory to help.
We started by building the foundation of the brand, a website, liveries for their racecars and a social media presence to interact with their fans. After the brand launched, we helped promote it to fans and enthusiasts with ongoing social media, PR and blogging.
Today, Park Place Motorsports is in the midst of their Grand-Am racing season, and have gone from being an unheard of name, just a few months ago, to one of the most recognized brands in professional sports car racing.