Dainese Ad Campaigns
Action & Motorsports
Dainese is an Italian company with more than 40 years of manufacturing protective clothing and gear for motorbike riders and others who participate in dynamic sports. The company thrives on innovation: their products incorporate the greatest technology for the utmost protection and safety.
When Dainese wanted to reinforce its trademark quality in a series of ads for the American market, we knew just how to spark some attention.