Pacific Marine Credit Union Visa Promotion
Pacific Marine Credit Union
Since 1952, PMCU has been providing financial services to Marines, Sailors and civilians living throughout Southern California. Last year, they asked Echo-Factory to help them promote a new Visa Platinum card the credit union was offering.
We developed a cross-media campaign that included direct mail and print ads, and tied the credit card’s 0% APR and $0 balance transfer fees to PMCU’s zero-hassle approach. The campaign was a success, helping the credit union exceed their goals for new card signups.