Altura Taylor Swift Promotion
Altura Credit Union
Getting teenagers interested in financial products can be a challenge. So when Altura Credit Union wanted to promote their iChecking accounts to this demographic, they asked us for help.
As Altura launched their iChecking in 2010, Taylor Swift was selling out stadiums across the country on her Fearless Tour. We put two and two together and developed a contest sponsored by iChecking that let one lucky contestant meet Taylor Swift backstage at her Staples Center concert.
The promotion was a complete success. Thousands of people in Altura’s target demographic entered the contest, and the promotion helped the credit union surpass their goals for new iChecking account signups.