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1on1 Financial Cell Phone Kit

award winning direct marketing

1 on 1 Financial

Professional Services

1on1 Financial, a Southern California investment management firm, needed an effective tool to reach potential clients. They asked us to create one.

We were watching The Wire at the time, and figured that if burners worked so well for Stringer Bell and his crew, they might have an application in the world of investment management.
The tool we created is a self-contained mailer with an activated, prepaid cellphone inside. There is one number programmed in it: 1on 1 Financial’s.

The kit was featured in Deliver Magazine and won a Best of Show ADDY award. Most importantly, it worked for 1on1 Financial. So far it has a 100% success rate in generating callbacks.