The Latest From Echo-Factory

Born Again Seatbelts

08/13/2008 by Andrew Hoehn

We just finished the design of Buckle Down’s 2008/2009 Seatbelt Belt Catalog. Buckle Down takes real seatbelts out of real cars, then turns them into belt buckles for the likes of you and me.

Buckledown Seatbelt Belt Catalog - Front Cover Buckledown Seatbelt Belt Catalog - Back Cover

Buckledown Seatbelt Belt Catalog - Index

The challenge of creating this catalog was that the product’s timeline and budget didn’t allow for shooting with models. So, instead of having a model establish the catalog’s personality, we let the products do it for themselves. The catalog’s color pallate, textures, graphics, typography and text all communicate the authetntic, gritty and automotive feel of Buckledown’s Seatbelt belts.

Model shoots can make communicating a product’s personality easy, but this catalog proves that easy isn’t awlays better.

Head over to our flickr gallery to see a few more spreads from the catalog.

Selling Soles

08/11/2008 by Andrew Hoehn

Shoes. We love ‘em. Which is why we like working with Matisse. Matisse designs and manufacturers ladies fashion footwear. Earlier this year they let us redesign their website. Here’s what we came up with.

So, what’s special about this site? A couple things. It was built on a completely custom database-based content managment system, which allowed us complete flexibility in the design while still giving Matisse the ability to easily make updates and changes. We also designed the site from the ground up around custom photography, which let us make a design that we can ensure will be absolutely unique to Matisse.

Mr. Dea’s Wild Ride

08/04/2008 by Andrew Hoehn

Recently Ray Pustinger, the CEO of Precision-Lighting, invited Mr. Dea, AKA, Mark, out for some off road fun.

Behold as both Ray and Mark ford a turbulent body of water::

Now if only we could figure out which item to bill Precision under for “Riding Motorcycles Through The Desert.”

Impressive guys, I can barely keep all four wheels of my car on the ground.

Yes, that’s right, I am a crappy driver and proud of it.

For my Rules of the Road, formulated during my daily commute, read on.


Check Your Mailboxes

08/04/2008 by Andrew Hoehn

We know that many of you are avid readers of Metro Magazine, the leading North American publication for Mass Transit Engineers.  Well, when you receive your copy of the August issue, be sure to flip to the Thermal Structures ad we designed.

Just in case you’ve allowed your subscription to lapse, you can check out our ad below.

Thermal Structures August Metro Ad

What makes this ad so special? I’m glad you asked. First, it simplifies a complex issue. There’s not an obvious A-B connection between more stringent emission standards and thermal insulation, but this ad manages to connect those two issues and explain why you can’t have one without the other. It’s like a shortened version of “Emissions Standards and Thermal Insulation for Dummies.”

Second, just look at all that copy! I mean, how often do you see whole paragraphs and paragraphs in a magazine ad? Not often enough in my opinion. It’s a beautiful thing.

More Actual Work - Kali Protectives

07/30/2008 by Andrew Hoehn

Kali Protectives came to us asking if we could build a brilliant site in a rediculously short timeline. We decided to give it a go.

Stage 1 of that site is live right now. There you can learn about Kali’s innovative Comfusion technology, sign up for their newsletter and even apply to be a member of their factory team. We’re in the midst of creating Stage 2 - an interactive product catalog - and it should be up mid-August.

One of the patircularly neat things about the Kali site is that it’s built on a custom content management system. PHP based content management systems are a dime-a-dozen, but content management systems for a flash site like Kalia’s are pretty rare. It allows them to have a dynamic animated flash site without sacrificing the ability to easily make changes and updates.

I guess that’s probably enough tooting of our own horn for the time being.

More Newness

07/24/2008 by Andrew Hoehn

What’s that you say, a new Echo::Factory site? Already? Less than 3 moths since your last redesign? Preposterous.

We know, but we can’t get enough of designing our own site. We’re like redesign addicts, refusing treatment. This time we built the site on top of a custom content management system. Hopefully this will let us make changes without being bitten by the complete redesign bug.

We’ve also put a new theme on our blog, slightly modified from Deziner Folio’s wordpress theme. Ahh Deziner Folio, wonderful blog, atrocious name.

Actual Work We’ve Done: Precision-Lighting

06/09/2008 by Andrew Hoehn

You might assume from reading our blog that we never do any actual work at Echo::Factory.  I hate to ruin that delicious misconception, but we do actually produce advertising. I present to you proof!

We just completed a total redesign of Precision-Lighting’s branding materials, culminating in the launch of a new website.

Precision-Lighting is an energy-efficient industrial and commercial lighting manufacturer.  All the materials we created for them were designed to reflect energy-efficiency and sustainability aspects of what they do.  In a time when so many companies are “greenwashing” themselves, it’s a pleasure to be working with a company that really is reducing energy consumption.

The End is At Hand!

05/23/2008 by Andrew Hoehn

Sunny Southern CaliforniaYesterday brought flooding, tornadoes, snow and mudslides to Southern California.  This morning I drove through 2 feet of water on my way to work.  It’s like the 3rd world down here, only with fewer bananas.  Clearly this — along with $4 per gallon gas — is a sign of the apocalypse.

But wait, just when you thought everything was out of wack, it looks like ad- agencies are still doing stupid things. Phew. The world is back to normal.

Dodger Day

05/22/2008 by Andrew Hoehn

who let the reds fan in the photo?Who is Echo::Factory, you might ask?  Well, as this photo illustrates we’re a group of excessively attractive people.  Monday was Dodger Day at the factory, and since Chris was leaving us for a life at the beach, we forced him to dress up as a Cincinnati Reds fan.  Much hilarity ensued.

Look below the break to see more of Chris.


I pose to you a quandry….

05/21/2008 by Andrew Hoehn

…how many other words can you make by rearranging the letters in “Carl”?

First comment to answer correctly WINS A PRIZE!! And no using the internets.