CPM asked Echo-Factory to help them connect with a highly specific audience for two of their most important products. Blue Rolls are a new product designed to last significantly longer in roller mills, thanks to CPM’s proprietary coating. At the same time, CPM had invested heavily in upgrading their die manufacturing to improve precision, turnaround times, and availability.

The buyers for these products—engineers, procurement managers, and decision-makers in agricultural, animal feed, and biofuel manufacturing—are a small, specialized group. To reach them, we focused on platforms that aligned with their needs: Google Ads for active searches, LinkedIn to target industry professionals, and programmatic display to stay visible to key prospects.

The campaign introduced CPM’s innovations to the right audience, driving awareness and reinforcing CPM’s reputation for quality and reliability. It delivered more than 700,000 impressions, thousands of website visits from interested buyers, and a noticeable uptick in awareness and interest from CPM’s target audience.