Growing Inland Achievement (GIA) partnered with Echo-Factory to create the “Higher Endeavor” video, an inspiring showcase of how institutional change can transform the lives of students across the Inland Empire. Focused on supporting minority and low-income students, GIA is investing $10 million over the next three years to reshape higher education in the region, ensuring that race and income are no longer predictors of success.

The video features authentic student stories, highlighting the challenges they’ve faced—such as food insecurity, housing instability, and balancing caregiving responsibilities—all while pursuing their dreams of higher education. Through these voices, the video captures the impact of GIA’s partnerships with local colleges and universities to provide better resources, advising, and support systems.