2024 Update – We’ve reevaluated the top B2B marketing agencies in Los Angeles and updated this post with additional details to maintain accuracy.
Finding the right B2B marketing and advertising agency in Los Angeles can be challenging, but we’re here to help.
B2B marketing both is and is not just like consumer-focused marketing. On the one hand, B2B decision-makers are just like consumers. They have preferences. They value personality, authenticity, and even fun. The people making purchasing decisions for B2B products are just like you and me: people.
On the other hand, things are a bit different for B2B advertising. Sales cycles are often longer and involve more decision-makers. The price tags are typically higher, but that potential comes with more due diligence, input from more people, and constraints on how your customers can do business.
Never mind the fact that some B2B products can be incredibly complex.
If you’re selling a candy bar or a pair of sneakers, pretty much everyone understands what you’re trying to sell them. But what if you’re selling a complex enterprise-grade SAAS or highly engineered manufacturing equipment?
Chances are, you need to explain what you’re selling before explaining why your version of what you’re selling is the best.
This is where a B2B-specific marketing agency can help.
We’ve surveyed the top B2B marketing and advertising agencies in Los Angeles and compiled a list of our top choices based on criteria like experience, client roster, reviews, and capabilities.
Major B2B Marketing Industry Sectors in Los Angeles
Before getting to our list of top Los Angeles B2B marketing agencies, let’s take a look at the types of businesses that are likely to be searching for an agency in Los Angeles.
Entertainment
The LA Metro is home to Disney, Warner Bros., Paramount, Sony, and hundreds of other entertainment industry employers. While most of this sector’s marketing is targeted at consumers, there are still plenty of roles for B2B marketing in Los Angeles’s entertainment sector, from tools used in film production to internal industry campaigns and B2B services within the industry.
Healthcare & Bioscience
The healthcare sector is Los Angeles’s largest sector by employees, employing more than 226,000 people. This includes major hospitals like UCLA, USC, Kaiser, and Cedars-Sinai, as well as biotech and pharmaceutical companies like Johnson & Johnson, AbbVie, and Thermo Fisher Scientific, which are either headquartered or have a major presence in Los Angeles. Like other sectors, healthcare and bioscience typically utilize B2C and B2B marketing.
Aerospace
Home to LAX, the 6th busiest airport in the country, it’s no surprise that Los Angeles has a thriving aerospace and defense industry. Recognizable names like Boeing, Lockheed Martin, Raytheon, and Northrop Grumman all have a major presence in the city. Essentially, all of their aerospace marketing falls into the B2B category.
Why Hire a B2B-Specialist Marketing Agency in Los Angeles?
You might want to hire a B2B-specialist marketing agency from Los Angeles for a few reasons.
The first is that Los Angeles has its own business culture that is distinct from the rest of the county. A local marketing agency will be able to better understand and capitalize on the nuances of that culture.
Second, you might want to hire an LA-based B2B marketing agency to target customers headquartered in the LA metro. A local agency will have unique insight into those customers.
Finally, Los Angeles has a unique creative culture and unparalleled creative talent. The best B2B campaigns often don’t feel like B2B marketing. If you’re looking for high-quality creative from your B2B agency partner, picking an LA-based agency will likely give you better results.
Our List of Top B2B Marketing Agencies in Los Angeles
Growth-targeted Los-Angeles B2B Marketing Agency
Differentiator: With its unique, growth-targeted “marketing department in a box” model, Echo-Factory works closely with B2B clients to realize their goals. For 15+ years, Echo-Factory has been delivering growth-based marketing for B2B clients in the LA metro and beyond.
Perfect For: B2B-focused companies looking for a proven partner who combines the role of marketing consultant, advertising agency, and in-house marketing department.
About: Based in Pasadena with a 15+ year history of B2B marketing, Echo-Factory has an impressive track record of delivering growth. They’ve worked with an impressive portfolio of companies around Los Angeles in manufacturing, cleantech, entertainment, healthcare, aerospace, and other industries.
Echo-Factory offers its B2B clients a range of services, from growth planning and strategies to branding and brand transformations, campaign development and media buying, sales support and lead generation, event-based marketing, and website and digital-experience development.
Echo-Factory also has significant experience helping its clients grow through mergers and acquisitions. The company has helped clients through more than 30 M&A events, with the majority of those in the B2B space. The agency also touts the impressive length of its client relationships, some of which have lasted for more than 15 years and which average more than 2 times the industry average.
Outside of pure B2B spaces, Echo-Factory also works with some B2C-focused brands in the healthcare, consumer goods, and food and beverage industries.
Headquarters: Pasadena, CA
Team Size: 30+ Employees
Key Services: Growth Strategy Development & Implementation, Brand Development and Management, Content Creation and Marketing, Public Relations, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Lead Generation and Conversion Optimization, Event-Based Marketing, Employee Recruitment & Internal Marketing, M&A Marketing
Representative B2B Clients
Proponent
- (Commercial-Aviation Distribution)
- Motiv Space Systems (Space-Based Robotics)
- CPM (Industrial Manufacturing Equipment)
- Alkegen (Industrial Filtration and Battery Technology)
- LiteGear (Film and Television Lighting)
LA B2B Marketing Case Studies:
A Hispanic Media Agency Focused on Latinos and Spanish-speaking Audiences.
Differentiator: An agency specialized in D2C and B2B campaigns targeting immigrant, first-generation, and “biennial” Hispanics.
Perfect For: B2B brands focused on Hispanic, Latino, and Spanish-speaking targets.
About: D2H is technically named “D2H Partners”, but, in their own words, “Everybody calls us D2Hispanic.” D2H offers both original and repurposed content designed to help brands connect with an audience that represents 49% of Los Angeles’s population.
The agency is a minority-owned and female-owned business operating since 2014.
Headquarters: Los Angeles, CA & Woodbridge, IL
Team Size: 8+ Employees
Key Services: Hispanic-Targeted Marketing, Spanish Language Marketing, Direct-Response TV, Digital Marketing
Creative Agency with Their Own Surf Brand.
Differentiator: Album practices what it preaches. In 2002, its co-founder turned his surfboard-making hobby into a surf brand, also named Album.
Perfect For: Brands looking to blend some authentic California surf culture into their B2B marketing.
About: It’s appropriate that Album is not headquartered in LA’s downtown financial district, Hollywood, or tech-focused Santa Monica. Instead, Album put its roots in the Orange County surf town of San Clemente. In their own words, they’ve been helping build brands for 21 years, “minus all the time spent in the ocean.”
Headquarters: San Clemente, CA
Team Size: 4+ Employees
Key Services: Brand Positioning, Identity Development, Branded Tools, Brand Guidance, Design Maintenance, Creative Content
Social Media Management Agency with B2B Expertise
Differentiator: True North Social focuses on creating compelling, engaging social media content for its clients.
Perfect For: B2B brands looking to create compelling content on social media.
About: True North Social describes itself as “fully committed to building organic social media communities.” They believe that content is key and work with their clients to plan and produce social media content that promotes business growth and awareness.
Headquarters: Culver City, CA
Team Size: 18+
Key Services: Social Media Management, Social Media Advertising, Instagram Marketing, Influencer Marketing
PR Agency with a Focus on Fashion
Differentiator: Experienced PR agency that focuses on fashion and lifestyle brands.
Perfect For: B2B brands needing PR who operate in the fashion and lifestyle space.
About: Media Playground PR was founded in 2003 as a Los Angeles-based public relations firm. They focus on building brands’ global exposure through systematic outreach. They have over 30 years of combined experience through their co-founders Kimberly Goodnight and Eric Martin.
Headquarters: Los Angeles, CA
Team Size: 11+
Key Services: Public Relations, Media Outreach, Public Relations Strategy
LA-Based Modeling Agency
Differentiator: Tremendous modeling talent for B2B brands to use in marketing campaigns.
Perfect For: B2B brands looking for top-level modeling talent to use in their marketing
About: VISION Los Angeles was founded in 1999 as a boutique-styled high fashion and beauty agency. The agency represents men, women, and nonbinary models and actors who have appeared in campaigns for B2C brands like Lexus, Capital One, Porsche, and Chevrolet, as well as B2B campaigns for forward-thinking companies like Trinet.
Headquarters: Los Angeles, CA
Team Size: 40+
Key Services: Talent Booking, Models, Talent Management
LA-Based Video Production Agency
Differentiator: Video production agency with a strong B2B client list.
Perfect For: B2B brands that are looking to create engaging video marketing
About: VeracityCollab has been working with brands to create video content for over 15 years. They pride themselves on their repeat customer performance and utilize a time-tested approach that’s targeted at their video content working.
They have a strong roster of B2B clients, including Medallia, Thermo Fisher Scientific, Adobe, and BetterCloud.
Headquarters: Newport Beach, CA
Team Size: 11+ Employees
Key Services: Video Production, Product Showcase Videos, Explainer Videos, Educational Videos, Sales Videos
Picking the Right B2B Marketing Agency in Los Angeles
We’re a bit biased, but we’ve worked to develop Echo-Factory into a leading partner for our B2B clients. We’re based in Los Angeles (well, Pasadena). We’ve got a track record of helping our B2B clients grow. A couple of examples? We helped Proponent grow into the world’s largest independent aerospace distributor throughout a decade-long relationship. We also helped Birch Creek Energy grow so quickly that they were recognized as the country’s 3rd fastest growing privately held company.
Whether you’re a B2B brand looking for a marketing partner to deliver steady, long-term, or rapid, intensive growth, Echo-Factory can help. Talk with us today.
