I was watching a completely factual documentary about Portland, Oregon the other night, and came across an inspiring song, dedicated to the struggles that men face in this country.It reminded me of several very important facts:
Here are some facts. Ninety-three percent of investor money goes to startups founded by men. Just 11% of Silicon Valley executives, 10% of directors, 10% of committee members and 8% of committee chairs are women. At Fortune 500 companies, things aren’t much better, with just 11% of the executive workforce made up of women.
Here are some more facts. Private technology companies that are led by women return a 35% higher ROI. Publicly traded companies with women in leadership roles in a broad range of industries have about a 27% performance advantage over companies that don’t. (more…)
Last Monday, Air Treatment Corporation announced to its employees that they were now the new owners of the company. And we were lucky enough to be in the room.
We were there because the executives at Air Treatment understand that change, even very positive change, can be scary. And announcing a change in the right way can have a big effect on how successful, or not, that change is.
We’ve talked in the past about how worthwhile it can be to invest in branding ahead of a merger or acquisition. It can be just as important, or maybe even more important, to brand the acquisition itself. (more…)
So far, the Echo-Factory team has spearheaded the successful U.S. launch of two Italian motorsports gear companies, Dainese and AGV. Now, we’re well underway with the U.S. product launch for Jobe Sports, a top watersports equipment manufacturer out of the Netherlands. Here’s how we’ve been pulling it off. (more…)