photo of Mike Schaffer with the caption "The C-Suite isn't about genius, it's about listening"

What separates effective leaders from the rest? It’s not about having all the answers—it’s about asking the right questions.

In his recent interview with Authority Magazine, Echo-Factory’s CEO Mike Schaffer shares the five essential traits that define successful C-suite leadership. Drawing from his experience helping companies with $20M+ in revenue overcome complex marketing challenges, Mike breaks down what it really takes to inspire teams, fuel growth, and make smart, strategic decisions.

From lessons learned in the action sports industry to insights gained from scaling businesses in aerospace, cleantech, and healthcare, Mike’s leadership approach is rooted in one thing: real-world results.

Ready to elevate your leadership game

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