If you’re in the industrial or B2B world, getting attention isn’t easy. You’re not selling sneakers or soda or any of the easy products that inherently grab attention. You’re likely navigating complex supply chains, marketing extremely technical products, and managing long sales cycles. That means your PR and marketing game has to be as precise as your engineering specs — and as strategic as your next product roadmap.
Today’s most effective PR isn’t just about landing a mention on an industry website or surviving a crisis — it’s about shaping perception, creating third-party validation,and creating content that shiny new AI engines understand while also supporting real business outcomes like investor interest, lead generation, and recruitment.
That’s why you need a PR agency that gets the nuance of B2B complexity without watering down the message. Whether you’re in manufacturing, cleantech, logistics, healthcare, or industrial SaaS, we’ve put together a shortlist of firms that know how to speak your language — and, more importantly, they know how to make the market listen.
Let’s take a closer look.
Key Differentiator: A rare mix of full-service marketing, industrial expertise, and earned media capabilities.
Perfect For: Manufacturing, aerospace, cleantech, and B2B companies looking for integrated PR and marketing strategy that moves the needle.
About Echo-Factory: With deep roots in industrial and manufacturing sectors, Echo-Factory blends brand storytelling with sharp PR strategies. They understand how to position technical products in ways that resonate with buyers, media, and investors alike.
Headquartered In: Pasadena, CA
Team Size: ~25 employees
Key Services:
– Media relations and PR strategy
– Brand messaging and positioning
– Thought leadership and content
– Crisis communications
– Integrated marketing support
Clients / Case Studies:
– Motiv Space Systems: Integrated PR and media campaigns
– Alkegen: Merging two brands
– Resilience: PR from the White House to the Golden Gate
2. Treble PR
Key Differentiator: PR and media relations aimed at tech startups and venture capital brands.
Perfect For: Industrial SaaS, IoT, and logistics companies seeking rapid media visibility.
About Treble PR: Treble focuses on emerging and growth-stage B2B brands, helping them gain traction through targeted media campaigns and strategic PR sprints. They understand the technical and financial angles that investors and stakeholders care about.
Headquartered In: Austin, TX
Team Size: ~35 employees
Key Services:
– Media outreach and analyst relations
– Newsroom management
– Thought leadership
– M&A and funding PR
Clients / Case Studies:
– FileCloud
– StackEngine
– Zilliant
3. Falls & Co.
Key Differentiator: Experience in working with industry and mid-market B2B brands while also having consumer experience.
Perfect For: Manufacturers with more consumer-focused products.
About Falls & Co.: Based in Cleveland, Falls & Co. is built for B2B and industrial clients that want full-service PR counsel. They also offer digital marketing and content development for brands ready to modernize.
Headquartered In: Cleveland, OH
Team Size: ~45 employees
Key Services:
– PR and media relations
– Crisis communication
– Internal communications
– Trade media outreach
Clients / Case Studies:
– Acclaim Lighting
– Moen
– Vitamix
4. Swyft
Key Differentiator: Nimble PR and content strategy for B2B tech startups and scale-ups.
Perfect For: B2B SaaS, cloud, and industrial technology startups.
About Swyft: Swyft operates like an extension of your internal team, particularly for early-stage companies in complex software verticals. They bring agility and B2B storytelling to brands that need to punch above their weight.
Headquartered In: Austin, TX
Team Size: ~12 employees
Key Services:
– PR and media outreach
– Content marketing
– Messaging development
– Trade show PR
Clients / Case Studies:
– ClearDATA
– eComission
– SalesVu
5. Arketi Group
Key Differentiator: Focused exclusively on B2B PR and marketing for technology-driven companies.
Perfect For: Mid-size B2B companies in tech, fintech, logistics, and professional services.
About Arketi: Arketi Group understands long sales cycles and complex decision-making units. They build integrated communications strategies that support sales and elevate brand awareness through consistent earned media.
Headquartered In: Atlanta, GA
Team Size: ~25 employees
Key Services:
– Strategic communications
– Thought leadership
– Analyst and media relations
– Content development
Clients / Case Studies:
– Iron Mountain
– Arc-Two
– Brickstream
6. Gabriel Marketing Group
Key Differentiator: Full-funnel PR and demand generation for B2B tech and SaaS companies.
Perfect For: Growth-stage companies in cloud, cybersecurity, and enterprise software.
About GMG: Gabriel Marketing Group combines media relations with marketing automation and digital strategy. This makes them ideal for brands that want to drive both visibility and lead generation.
Headquartered In: McLean, VA
Team Size: ~30 employees
Key Services:
– PR and thought leadership
– Digital marketing
– Website optimization
– M&A communications
Clients / Case Studies:
– Tr3Dent
– Appcast
– USER1st
7. Amendola Communications
Key Differentiator: Healthcare and life sciences PR experts with B2B experience.
Perfect For: Medtech, diagnostics, pharma, and healthcare technology firms.
About Amendola: With strong media relationships in the healthcare space, Amendola knows how to position companies in regulated, complex sectors. They offer senior-level counsel and proven storytelling chops.
Headquartered In: Scottsdale, AZ
Team Size: ~20 employees
Key Services:
– Strategic PR and messaging
– Media relations and coverage
– Content development
– Crisis and M&A communications
Clients / Case Studies:
– Curebase
– Arcadia
– F4CP
8. PANBlast (formerly BLASTmedia)
Key Differentiator: SaaS-focused PR for B2B tech brands looking to scale fast.
Perfect For: B2B SaaS platforms and enterprise software brands.
About PANBlast: PANBlast helps B2B tech companies grow through strategic media outreach, content, and thought leadership. While not industrial-specific, they excel in building credibility in tech-forward verticals.
Headquartered In: Indianapolis, IN
Team Size: ~50 employees
Key Services:
– Media relations
– Executive thought leadership
– PR measurement
– Content development
Clients / Case Studies:
– Bloomreach
– Mood Media
– Quorum
The Right PR Partner Doesn’t Just Tell Your Story — They Make It Impossible to Ignore
Industrial and B2B brands may not be flashy, but they’re vital — and your communications strategy should reflect that. The agencies on this list are more than just press release factories. They’re strategic partners that understand the balance between technical accuracy and narrative clarity. They know how to get your story into the right inbox, quoted in the right media outlet, and aligned with the right business goals. Better yet, all of them have the ability to help guide your marketing beyond PR, letting you add digital media campaigns to help amplify your actions and expand your voice.
Whether you’re scaling a SaaS startup, repositioning an industrial brand, or entering new markets under regulatory scrutiny, the right PR agency can help you punch above your weight — and stay there.
Need Help Selecting the Right B2B PR Firm?
Not sure exactly what you’re looking for? No problem – let’s talk about your PR challenges and explore what’s right for you. We’re here to help.
