In the healthcare industry, marketing isn’t just about reach —– it’s about responsibility. Healthcare marketers face a uniquely high-stakes environment, where patient privacy regulations often collide with the need for high-performance, ROI-driven media strategies.
Whether you’re a hospital, health tech startup, or behavioral health provider, you need a media buying partner who understands not only where to place your ads, but how to do it ethically and legally.
The challenge? Most media buying agencies don’t specialize in healthcare, let alone have the compliance savvy and industry insight to navigate HIPAA regulations. From custom audience targeting and CRM integration to consent management and platform compliance, healthcare media buying requires more than just impressions — it requires intelligence, nuance, and measurable outcomes.
To help you cut through lackluster skillsets and vague promises, we’ve identified nine of the top healthcare media buying agencies in the United States.
Key Differentiator: HIPAA-aware performance marketing combined with extensive brand-building expertise.
Perfect For: Health systems, medtech companies, behavioral health networks, and wellness platforms.
About: Echo-Factory brings a rare balance of precision and personality to healthcare media buying. Their integrated strategy blends HIPAA-compliant audience targeting with sharp creative execution, ensuring both regulatory safety and campaign effectiveness. From B2B medical tech to direct-to-patient outreach, they’re fluent in highly regulated healthcare messaging.
Headquarters: Pasadena, CA
Team Size: ~30
Key Services:
– Media planning & buying
– Brand strategy
– Digital marketing
– Programmatic
– Analytics
Case Studies / Clients:
– Huntington Hospital
– Revibe Men’s Health
– Cedars‑Sinai Medical Center
– Kerlan Jobe Institute
2. Media Logic
Key Differentiator: Specializes in media planning for regulated fields including health insurance, medicare marketing, and financial services.
Perfect For: Health insurance providers, Medicare Advantage plans, and member engagement campaigns.
About: Media Logic combines deep payer-side marketing experience with highly targeted digital media expertise. They help healthcare payers navigate enrollment windows, regulatory advertising limits, and audience segmentation — making them ideal for acquisition and retention marketing.
Headquarters: Albany, NY
Team Size: ~60
Key Services:
– Digital and traditional media buying
– Compliance-focused creative
– Analytics
Case Studies / Clients:
– Baylor Scott & White Health Plan
– Geisinger Health Plan
– Gold Kidney Health Plan
3. Merge
Key Differentiator: Unified media, creative, and tech platform for healthcare marketing.
Perfect For: Enterprise-level healthcare systems and digital health brands.
About: Merge takes a technology-first approach to media strategy, integrating CRM, web analytics, and HIPAA-compliant data sources to enable closed-loop attribution. With a team of engineers, strategists, and media planners, they’re ideal for companies that want measurable growth.
Headquarters: Chicago, IL
Team Size: ~600
Key Services:
– Media planning
– Digital transformation
– Paid media
– Analytics
– Branding
Case Studies / Clients:
– Michigan Medicine
– TriHealth
– Franciscan Missionaries of Our Lady of Health System
4. Vision Media
Key Differentiator: Specialist in media planning for hospitals and health systems, blending traditional and digital.
Perfect For: Regional health systems aiming for precise patient targeting and budget efficiency.
About: Vision Media focuses on HIPAA-aware media planning — even TV & OOH — while delivering performance optimization and transparent reporting for hospital marketing .
Headquarters: Mercer Island, WA
Team Size: ~30
Key Services:
– Media planning
– Negotiation
– Execution across channels
– Reporting
Clients / Case Studies:
– Geisinger Health
– Seattle Children’s
– Banner Health
5. Full Media
Key Differentiator: HIPAA-compliant ad technology and BAAs baked into every campaign.
Perfect For: Small healthcare orgs using patient data and secure analytics.
About: Full Media offers HIPAA-safe server-side analytics, secure form handling, and marketing platforms; — signed BAAs and trained teams ensure compliant media buying.
Headquarters: Gainesville, GA
Team Size: ~25
Key Services:
– Programmatic
– Paid media
– Secure analytics
– Form tracking
Case Studies / Clients:
– Northeast Georgia Medical Center
– Rhinogram
– Hattiesburg Clinic
6. True North
Key Differentiator: Comprehensive HIPAA- compliance across digital touchpoints — from plug-ins to CTAs.
Perfect For: Providers needing secure embedded media and compliant conversion infrastructure.
About: True North ensures HIPAA-level tracking across maps, videos, call tracking, and site forms — ideal for patient acquisition in regulated environments .
Headquarters: Chattanooga, TN
Team Size: ~100
Key Services:
– HIPAA-safe media
– SEO
– Compliant CTAs
– Analytics
Clients / Case Studies:
– Beaufort Memorial
– Charlotte Radiology
– Baylor Scott & White
7. Abra Marketing
Key Differentiator: HIPAA-certified since 2021, with formal BAA procedures and security training.
Perfect For: Medtech, medical centers, and device manufacturers needing certified compliance.
About: Abra is certified HIPAA-compliant via Compliancy Group. They train staff, protect PHI, and support site security and compliant forms.
Headquarters: Santa Rosa, CA
Team Size: ~15
Key Services:
– Digital ads
– Website security
– CRM integration
– Compliance training
Clients / Case Studies:
– Sonoma West Medical Center
– Shasta Regional Medical Center
8. Healthcare Success
Key Differentiator: A full-service, HIPAA-savvy agency built for both consumer and professional healthcare channels.
Perfect For: Health systems, multi-location practices, addiction treatment centers, and life sciences brands needing integrated media and brand strategies.
About: Since 2006, Healthcare Success has operated as a one-stop partner — serving hospitals, provider groups, medtech firms, and health plans — through digital, traditional, and analytics-driven campaigns. They bring discipline to HIPAA compliance, media buying, SEO, creative branding, and even B2B marketing to physicians.
Headquarters: Irvine, CA
Team Size: ~11–50 employees (LinkedIn and DesignRush confirm under 49 staff)
Key Services:
– Healthcare media planning & buying
– Paid search
– Programmatic and
– Ssocial media ads
– Website design
Case Studies / Clients:
– Texas Endovascular
– SynergenX
– Cure MD Oncentric
9. Intrepy Healthcare Marketing
Key Differentiator: A data-driven, HIPAA-trained digital agency specializing exclusively in healthcare practices and B2B providers.
Perfect For: Multi-location surgical practices, specialty clinics (orthopedic, ophthalmology, med‑spa, fertility, etc.), and health-tech firms seeking measurable patient acquisition.
About: Founded in 2014, Intrepy is a purpose-built healthcare marketing agency focused fully on medical clients. Their HIPAA-aware team delivers everything from local SEO and paid media to custom websites, content, reputation management, and conversion tracking — from ad click to patient appointment — in a secure, compliant way. Their transparent dashboards tie marketing directly to patient outcomes.
Headquarters: Orlando, FL
Team Size: ~15
Key Services:
– Medical SEO & listings management
– Paid search, social, and programmatic ads
– Website design
Case Studies / Clients:
– Tennessee Orthopaedic Clinics
– Orthopedic Health of Kansas City
– Ageless Remedies Med Spa
Choosing a Healthcare Media Buying Partner That Gets It
Healthcare isn’t a playground — and your media buying agency shouldn’t treat it like one. The best partners in this space combine surgical precision with data-backed strategy, and they never lose sight of what’s at stake: patient trust, compliance, and your bottom line.
Every agency on this list has skin in the game. They don’t just place ads — they build secure, scalable media ecosystems that protect PHI, hit your growth goals, and keep the lawyers happy.
If you’re tired of translating HIPAA to your media team — or worse, cleaning up noncompliant messes — it’s time to work with specialists who already get it. Contact us to kickstart a conversation about your specific needs and how we can help.
