The Echo Team
Last Friday, the Echo team and people from about 20 other ad agencies got together at the Mission Inn for the Inland Empire ADDY Awards Gala.
For those who aren’t ad nerds, the ADDYs recognize outstanding creative work in advertising at the local, regional and national level. The ADDYs are judged by ad industry professionals just like us.
This year was a great year for Echo-Factory. We won the IE ADDYs Overall “Best of Show,” the event’s highest award, for our B-to-B direct mail marketing kit that we created for 1on1 Financial, an investment management firm.
Our Best of Show Winner
The marketing kit was designed as a follow-up tool that the company can use to send to past and prospective clients to encourage them to call 1on1 Financial back. Inside the kit, there’s a box that reads, “We haven’t heard from you.” Inside the box is a cellphone along with the following message.
“We figured your phone must be broken. So, we sprang into action. Which in our case, meant driving down to the nearest 7-Eleven. Enclosed you’ll find a pre-paid cellphone with one number programmed into it. Ours.
Assuming your nearest cell tower hasn’t been destroyed by a flash flood (gasp!) – we hope to hear from you soon. Sincerely, 1on1 Financial”
In addition to the Best of Show award, we won five Gold, five Silvers and two Bronze ADDY awards. The Best of Show and Gold winners will get the chance to compete in the Southwest Regional ADDYs on April 7, where they’ll be judged against work from Los Angeles, Orange County and Las Vegas ad agencies. If our work wins at regionals, it will head to the national ADDY competition.
Winning big at the ADDYs ranks us as one of the top agencies in Southern California, which means we’re doing ultra creative work for our clients. But, it also means our peers recognize it as creative too.
We’re also proud of these awards because of all the amazing work we saw coming out of the Inland Empire. We had a lot of competition this year. We came away inspired, so inspired that we didn’t sleep a wink Friday night. The celebratory shots we were doing until 5 a.m. might have had something to do with our lack of shut-eye too. Either way, congrats to all the ADDY winners and we look forward to seeing everybody again next year.
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