Advertising Trends in 2012

If your resolution is to have a better business year, consider spending more on advertising. It’s been proven that companies who advertise have higher sales than those that don’t – this is especially true during a recession. To help you figure out how to spend your advertising dollars, here are the top five advertising trends for small (and large) businesses in 2012.

#1 Online Videos – Companies are beginning to realize what Hollywood and video sharing sites like YouTube already know: everyone loves a good video. Heck, we even love bad ones. On an average day, you’ll find over 100 million people watching online videos. Why is that good for you? Well, online videos aren’t just popular, they’re also a great way to add interactivity to your website and get people excited about your company. Plus, they’re way more affordable than buying ad space on TV. Create a video and you can post it on your website and other sites for as long as you want for free.

#2 Mobile Devices – This year, market research firm, In-Stat, estimates that over 630 million smartphones and 56 million iPad and Android tablets will be used. With all those people using their mobile devices to search and view content, it’s in your best interest to make sure your company’s mobile friendly. Set up text alerts for customers, create a mobile version of your website, create an app for your customers and run mobile ad campaigns.

#3 SEO + Social Media – You’ve been told a good SEO campaign will improve your website’s search result rankings. That’s still true only now you need social media too. Search engines are increasingly using social media for search rankings which means your company gets pushed farther down in the rankings if you’re not consistently updating your Facebook, Twitter and other social media accounts.

#4 Local Deal Sites – Born during the recession, sites such as Living Social and Groupon are continuing to rise in popularity. By participating in these sites, you can introduce people to your product or service and ideally gain repeat customers willing to pay full price once the deal is done. However, before you invest in one of these sites, be sure to get info about expected ROI – both during and after you offer a deal.

#5 Email Blasts –  Ok, email’s been around a long time, that’s true. But, our ability to send the right information to the right people is growing stronger. Whenever you email, first think about the information you’re sending and who’d be interested in it. Then, segment your email list so that you’re only sending an email to those interested people. Above all else, don’t email people more than you need to. If you’re not sending relevant info, don’t send it at all.

Happy New Year from all of us at Echo-Factory. Hope your year is full of advertising that gets results.