In today’s B2B world, “booth-and-banner” just doesn’t cut it anymore. If you’re heading to a trade show or planning a product demo, you need more than just free pens and polite handshakes — you need an experience that stops traffic and starts conversations.
That’s where the best experiential marketing agencies come in. They’re the behind-the-scenes pros who turn blank convention center floors into brand playgrounds — fueled by strategy, storytelling, and ROI-focused execution. From aerospace giants to healthcare innovators, these B2B specialists know how to design, build, and manage live brand experiences that don’t just look good — they perform, too. Some even have the ability to create integrated event advertising that piques interest before your potential new customers arrive.
Below, we spotlight 12 of the top U.S.-based experiential marketing agencies, ranging from smaller B2B industry experts to large-brand pros. No matter what their size is, they have the experience and ability to transform your product and service messages into vibrant energy that maximizes your in-person marketing goals.
Let’s take a closer look.
Key Differentiator: Deep experience with industrial and aerospace brands, as well as a strategic, ROI-driven approach.
Perfect For: B2B brands looking for trade show support with measurable results and creative polish, particularly those who want end-to-end marketing materials that support and enhance follow-up after in-person events.
About: Echo-Factory helps companies in industrial, aerospace, cleantech, healthcare, and manufacturing sectors elevate their trade show presence through a strategic blend of branding, design, messaging, and logistics support. Their team ensures that every live engagement aligns with broader sales and marketing goals so that follow-ups maintain momentum.
Headquarters: Pasadena, CA
Team Size: ~20 employees
Key Services:
– Trade show strategy
– Booth design
– Experiential branding
– Media support
– Lead capture strategy
Case Studies / Clients:
– Resilience: Integrated marketing from a high-profile White House appearance all the way to trade show floors.
– Motiv Space Systems: Transformed trade show marketing to immersive 3D renders and fully integrated marketing plans to support Mars rover robotic arm launch.
– Jet Parts Engineering: Aligned all messaging across platforms, including targeted event and trade show advertising to drive traffic to the booth.
2. MC2
Key Differentiator: One of the largest experiential marketing firms with deep trade show expertise.
Perfect For: Large enterprise brands needing comprehensive trade show and event execution.
About: MC2 delivers full-scale experiential environments for global B2B brands. Their team handles every detail, from booth design to digital integration and on-site execution.
Headquarters: Paramus, NJ
Team Size: 350+ employees
Key Services:
– Exhibit design
– Event strategy
– Digital integration
– Global logistics
Case Studies / Clients:
– Pepsi at Super Bowl LIX
– Bentley X Bang Bang at Miami Art Week
3. Sparks
Key Differentiator: High-impact creative combined with end-to-end event production.
Perfect For: Large consumer or tech-forward brands wanting a seamless blend of design and execution.
About: Sparks is a full-service experiential agency offering booth design, content creation, and execution for trade shows across industries including healthcare, technology, and aerospace.
Headquarters: Philadelphia, PA
Team Size: 500+ employees
Key Services:
– Exhibit design
– Strategy
– Event marketing
– Interactive technology
Case Studies / Clients:
– T-Mobile
– Michelob
– Netflix
4. Live Marketing
Key Differentiator: Specialists in trade show staffing, engagement strategies, and storytelling.
Perfect For: B2B companies that want to build booth traffic and improve demo experiences.
About: With a focus on human engagement and storytelling, Live Marketing helps B2B brands stand out in crowded trade show halls.
Headquarters: Chicago, IL
Team Size: ~35 employees
Key Services:
– Trade show engagement
– Staff training
– Demo scripting
– Booth presentations
Case Studies / Clients:
– Google Cloud Security Summit
– Osram
– Imprivata
5. Derse
Key Differentiator: Strategic design and fabrication of booths for industrial and healthcare brands.
Perfect For: Manufacturing and healthcare companies seeking large, dynamic booth designs.
About: Derse blends exhibit design with marketing strategy to support ROI-driven event participation. They manage everything from creative to logistics.
Headquarters: Milwaukee, WI
Team Size: 400+ employees
Key Services:
– Exhibit design
– Event strategy
– Installation
– Measurement
Case Studies / Clients:
– Qualcomm
– Coro Cybersecurity
– Mondelez
6. Exhibit Concepts
Key Differentiator: Custom booths and immersive environments for science exploration, particularly for youth.
Perfect For: Organizations wanting interactive learning environments.
About: With a foundation in engineering and industrial knowledge, Exhibit Concepts delivers creative and technical booth environments aimed at learning through touch, interaction, and movement.
Headquarters: Dayton, OH
Team Size: ~150 employees
Key Services:
– Exhibit design
– Event planning
– Demo environments
– Fabrication
Case Studies / Clients:
– Crystal Lake Park District
– Mosaic Templars Cultural Center
– Edwards Aquifer Education Center
7. Astound Group
Key Differentiator: Global reach with high-end, cutting-edge event installations.
Perfect For: Large international brands wanting world-class booths and demos.
About: Astound Group partners with top-tier brands to create immersive environments for trade shows, retail spaces, and brand experiences across borders.
Headquarters: Las Vegas, NV & Toronto, Canada
Team Size: 300+ employees
Key Services:
– Exhibit design
– Global logistics
– Virtual reality
– Architectural builds
Case Studies / Clients:
– Volkswagen
– Mercedes-Benz
– Porsche AG
8. ProExhibits
Key Differentiator: Full-service support from creative to logistics and installation.
Perfect For: B2B brands attending domestic and international trade shows.
About: ProExhibits offers turnkey event services and has decades of experience in helping B2B brands build engaging and effective trade show booths.
Headquarters: Fremont, CA
Team Size: ~100 employees
Key Services:
– Custom exhibits
– Event logistics
– Interactive tech
– Installation
Case Studies / Clients:
– Direct Travel
– Stikwood
– Proofpoint
9. 2Heads
Key Differentiator: Boutique agency that blends strategy and tech-forward activations.
Perfect For: Brands looking for innovation-led trade show VIP-focused experiences.
About: 2Heads is known for building brand engagement through immersive tech and experiential storytelling at trade shows, especially in complex or regulated industries.
Headquarters: Los Angeles, CA
Team Size: ~30 employees
Key Services:
– Trade show experience
– Hybrid event design
– Digital storytelling
Case Studies / Clients:
– Disney and ABC pre-Oscar party
– Merlin Entertainments
– Hulu
10. Nimlok
Key Differentiator: Builds custom modular exhibits and offers ready-made displays.
Perfect For: B2B companies with fast turnaround times.
About: Nimlok provides modular and custom exhibits tailored to maximize trade show presence for a wide variety of industries.
Headquarters: Woodridge, IL
Team Size: ~150 employees
Key Services:
– Custom exhibits
– Modular displays
– Portable solutions
– Installation
Case Studies / Clients:
– St. Regis Group
– Daifuku
– SevOne
11. EWI Worldwide
Key Differentiator: Cross-channel brand experiences.
Perfect For: Large brands looking to integrate physical and digital experiences.
About: EWI Worldwide creates meaningful live and digital brand experiences that drive connection and value for companies, including consumer and retail brands.
Headquarters: Livonia, MI
Team Size: ~200 employees
Key Services:
– Exhibit design
– Experience marketing
– Demo environments
– Digital integration
Case Studies:
– Lincoln
– Audi
– T-Mobile
12. Rockway Exhibits
Key Differentiator: Custom booth design.
Perfect For: Mid-sized companies attending trade shows who need specialized, custom booth designs.
About: Rockway specializes in designing and building non-standard, custom trade show exhibits.
Headquarters: Orlando, FL
Team Size: ~35 employees
Key Services:
– Custom exhibits
– Project management
– Demo coordination
Case Studies:
– Lookout
– Midwich
– Security Central
Final Takeaway: Don’t Just Show Up — Stand Out
Trade shows and live demos are high-stakes games — and you don’t win by blending in. Whether you’re a tech disruptor, a healthcare pioneer, or an industrial powerhouse, the right experiential marketing agency can help you create a presence that commands attention and converts curiosity into qualified leads.
These 12 firms bring the creative firepower, strategic thinking, and hands-on know-how to make your brand unmissable on the trade show floor, while the best make sure you have the materials you need to support your sales cycles well after the first impression.
If you need to align your B2B brand messaging with refreshed, energetic, in-person flair in time for your next trade show or industry event, don’t hesitate to reach out —– let’s discuss how we can help transform events into new customers and signed contracts.
