Why settle for two dimensions, when you can have three?
In the past few years, 3D renders have gone from “complex and costly” to “a key part of a marketing toolkit.” If you’re not already using 3D renders to market your products or brand, there’s a decent chance you’re missing out.
A good 3D render can help to simplify complex concepts, lower the costs of product photography significantly, immerse your audience in virtual worlds and make imagined worlds, real. But what does that look for marketing right now? We’re sharing four ways we’re using 3D rendering with our clients right now, to help them achieve their marketing goals.
1 — Creating Products That Don’t Exist (Yet)
How do you market a product that doesn’t exist yet? Sometimes you can create expensive prototypes, but it’s not unusual for specifications and even appearances to change right up to launch day.
And if you launch without marketing, you’re not likely going to have much of a launch.
Which is a great opportunity to use 3D rendering to create images of products that don’t exist, yet. Often, our 3D rendering specialists can work right off of the CAD files that product designers are using, so that the minute changes are made to the product itself, they can be updated in the 3D renders and pushed out to your marketing pipeline.
Common Applications:
- Consumer Goods
- Professional Products
- Industrial Equipment
- Electronics
- Product Launches
2 — 3D Rendered Product Photography
Ever been to a website with dozens of examples of a single product in different colorways? Or different environments?
It’s possible they spent tens of thousands on a photo shoot (and sometimes it’s worth spending tens of thousands on a photo shoot), but it’s also possibly they spent a fraction of that cost on a photorealistic 3D product rendering.
3D renders have gotten good enough that many times, they can be indistinguishable from product photography, and cost-aside, have benefits like consistency and flexibility that just aren’t possible in the real world.
Common Applications:
- Product Listings
- eCommerce
- Training & Sales Materials
3 — Augmented Reality & VR
Want a $2.7 billion Mars Rover in your living room? A million-dollar piece of industrial equipment in your front yard? Or just want to check how a piece of furniture will fit in your bedroom before you buy it?
AR and VR are the answer.
With AR and VR, we’re able to help our clients get their products in front of customers in ways that aren’t practical in the real world.
Common Applications:
- “In-Home” Product Previews
- Branded Experiences
- Trade Show Experiences
- Training
4 — Educational Content & Explainer Videos
How exactly does one satellite, orbiting at 17,500 mph outside of the earth’s atmosphere, find and dock with another satellite doing roughly the same thing?
Well, we could take pages and pages of technical documentation to explain exactly how that works, or we could just show you a quick and engaging 3D rendering that makes it much more plain.
If a picture is worth a thousand words, these are worth a few more decimal places. And it’s a lot more engaging to watch an animated 3D render than to read through long, technical explanations.
Common Applications:
- Industrial Processes
- Scientific Processes
- Educational Content
- Instructional Videos
How Can 3D Rendered Content Help You?
What problems can 3D renderings solve for your marketing? Are you bringing new products to market? Creating dozens of perspectives on a single product? Illustrating complex processes or trying to engage your audience with new perspectives?
Whatever your goals, as a B2B marketing agency, we’re happy to help. Contact us today so we can help grow your business and achieve your objectives.
