Helping Civic Organizations
Tell the Right Story
We work with city governments, counties, state agencies, economic development teams, and civic organizations to develop marketing strategies that drive engagement, attract investment, and build stronger communities. From branding to campaign execution, we help public-sector organizations bring their unique stories to life.
Why Echo-Factory?
We Know How to Work With Civic Entities
We’ve partnered with public-sector organizations ranging from tourism boards to health departments, and economic development agencies. We understand the balance of strategy, storytelling, and public accountability required to deliver marketing that earns public trust and delivers measurable impact.
We Deliver Results That
Stand Up to Scrutiny
When we launched the “City of Futures, Not Fads” campaign as part of Pasadena’s deep tech initiative, the stakes were high. In a test market rollout across four SoCal regions, we generated over 3.2 million impressions on a ~$30k budget. A brand lift study showed that our best-performing creative drove a 33.9% absolute lift and a 103.6% relative lift in perception.
We Understand Your Stakeholders
Whether it’s a city council, county board, state department, or skeptical residents, we know civic marketing success requires collaboration. Our process is designed to engage stakeholders early, build alignment, and ensure campaigns reflect the public’s values.
Civic & Government
Creative We’re Proud Of
We’re grateful to have found not only a team that’s creative and collaborative, but also intentional in crafting messaging and marketing strategies.
— Deborah Mebreño, City of Pasadena Economic Development
Marketing Services for Government
& Civic Organizations
Economic
Development
Marketing
We work with civic teams to attract businesses, promote investment, and support local economies—through branding, campaigns, and strategy.
Public Engagement
Campaigns
Whether you need to connect with voters, residents, or regional partners, we develop creative that makes your message resonate.
Tourism &
Place Branding
From messaging to visuals, we help define and promote your city, county, or state’s unique identity. What makes people, business and organizations want to engage with you?
Digital Campaigns
& Websites
We build accessible, optimized platforms that serve as your digital front door—and drive real traffic and engagement.
Stakeholder Strategy
Our process includes workshops and engagement designed to align messaging with leadership, community voices, and public values.
Multilingual & Inclusive
Content
We create messaging and visuals that connect with diverse audiences, and ensure compliance with ADA and digital accessibility standards.
Civic & Government
Marketing Case Studies
Brand Identity & Digital Presence
We tied in to Pasadena’s history of innovation to help position the city as a hub for innovation and deep technology. Our test campaign generated over 3.2M impressions, with our best-performing creative driving a 33.9% absolute lift and a 103.6% relative lift in perception.
Let’s Talk About Your
Community’s Story
If you’re ready to work with a marketing agency that knows how to help civic organizations thrive, we’re ready to partner with you.
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