July 2022/Healthcare
The ask was relatively straightforward, yet encompassed layers of considerations and complexities — all in an aggressive three-month time frame. Unifrax, one of the world’s leading specialty materials makers, purchased another industry leader, Lydall, and needed a name and logo for the brand-new entity. But this was more than just a coat of new brand paint and a catchy name: It was bringing together two companies with long histories, proud workforces and strong identities that, when combined, would transform into a globe-spanning giant with over 70 manufacturing facilities and 9,000 employees worldwide. A “New Co” positioned for global leadership, complete with the culture, vision and values worthy of its ambitions.
Our confidence to say yes — and say yes to the ambitious three-month time frame — came from 21 previous successful M&A projects.
Deb Meyers, head of marketing at Unifrax, said: “It started with a call in late July. We didn’t know you, you didn’t know us, and somehow it seemed right after several conversations. (Echo-Factory) dropped everything and set us on a mission in August facing big asks and incredibly tight deadlines.”
Plane tickets purchased, we got to work right away, traveling to North Carolina for intensive sessions with senior management from both companies as we began fact-finding, strategizing and conceptualizing what New Co could be. Our close, side-by-side collaboration with senior leadership soon began bearing fruit with thousands of names and logos explored, presented and debated.
The ask was relatively straightforward, yet encompassed layers of considerations and complexities — all in an aggressive three-month time frame. Unifrax, one of the world’s leading specialty materials makers, purchased another industry leader, Lydall, and needed a name and logo for the brand-new entity. But this was more than just a coat of new brand paint and a catchy name: It was bringing together two companies with long histories, proud workforces and strong identities that, when combined, would transform into a globe-spanning giant with over 70 manufacturing facilities and 9,000 employees worldwide. A “New Co” positioned for global leadership, complete with the culture, vision and values worthy of its ambitions.
Our confidence to say yes — and say yes to the ambitious three-month time frame — came from 21 previous successful M&A projects.
Deb Meyers, head of marketing at Unifrax, said: “It started with a call in late July. We didn’t know you, you didn’t know us, and somehow it seemed right after several conversations. (Echo-Factory) dropped everything and set us on a mission in August facing big asks and incredibly tight deadlines.”
Plane tickets purchased, we got to work right away, traveling to North Carolina for intensive sessions with senior management from both companies as we began fact-finding, strategizing and conceptualizing what New Co could be. Our close, side-by-side collaboration with senior leadership soon began bearing fruit with thousands of names and logos explored, presented and debated.
©2025 Echo-Factory | All rights reserved