In the highly competitive aviation and aerospace industry, capturing the attention of engineers, procurement managers, and MRO leaders requires more than just impressions—it requires precision, strategy, and insight.
Jet Parts Engineering (JPE) faced this exact challenge: how to expand brand recognition among key decision-makers in airlines and aviation companies while standing out in a crowded B2B marketplace.
At Echo-Factory, we turned this challenge into an opportunity to demonstrate the power of programmatic advertising for B2B audiences.
A Data-Driven, Multi-Touch Approach
For B2B aviation marketing, the right message must reach the right people at the right time. Our team designed a programmatic display campaign that combined account-based marketing (ABM) with precise audience targeting to deliver measurable results.
Key campaign components included:
- Account-Based Targeting: Zeroed in on engineers, MRO professionals, and procurement decision-makers at airlines and aerospace companies.
- Multi-Device Coverage: Ensured visibility across desktop, mobile web, and in-app channels, reinforcing brand recognition at every touchpoint.
- Website Retargeting: Re-engaged prior visitors with personalized creative to deepen awareness and drive consideration.
- CRM Audience Activation: Leveraged JPE’s prospect and customer data to strengthen relationships and reinforce credibility.
By combining prospecting with retargeting, the campaign delivered both broad reach and focused engagement, maximizing ROI for high-value B2B targets.
Measurable Impact on Aviation Brand Awareness
Over a four-month period (Sept 2024 – Jan 2025), the campaign generated significant brand lift and engagement among the aviation industry’s most influential audiences:
- 21.57% lift in overall brand recognition, outperforming expectations for B2B campaigns.
- Nearly 2x higher recognition among exposed users, proving the strategy’s effectiveness.
- +234% lift among MRO decision-makers and engineers, JPE’s critical decision-makers.
- +123% lift among CRM audiences, validating the impact of targeted retargeting.
This campaign demonstrates how B2B programmatic advertising can deliver measurable, high-impact results when combined with data-driven insights and multi-channel execution.
Key Takeaways in B2B Aviation Marketing
Building awareness in B2B aviation isn’t just about impressions—it’s about positioning your brand as a credible, top-of-mind partner. Programmatic campaigns that leverage account-based targeting, multi-device delivery, and audience insights help aerospace brands like JPE:
- Strengthen credibility with decision-makers.
- Maintain visibility in competitive markets.
- Increase consideration among MRO and procurement leaders.
By using a strategic, data-driven approach, Echo-Factory helps aviation and aerospace brands translate awareness into trust, engagement, and action.
Jet Parts Engineering’s success underscores the power of targeted programmatic advertising for B2B audiences. By reaching the right people with the right message at the right time, brands can achieve measurable lifts in recognition and influence in critical markets.
