City of Pasadena, Office of Economic Development
Pasadena Deep Tech: Futures Not Fads
As a Pasadena-based agency for over a decade, we know what makes this city special. Backed by insights from local deep tech leaders, our campaign highlights Pasadena’s unique blend of cutting-edge innovation and quality of life.
Civic & Nonprofit
Summary
Pasadena is the perfect place for deep tech companies, with innovation powered by institutions like Caltech, JPL, Carnegie Science, HMRI, and ArtCenter.
Home to innovators like AWS Quantum Computing, Motiv Space Systems, Xencor, Honeybee Robotics, the Doheny Eye Institute, and more, Pasadena’s ecosystem fosters breakthroughs in quantum computing, robotics, biotech, medical research, and beyond.
Pasadena’s challenge has been that while it’s an authentically fantastic place for deep tech companies to grow, it’s historically flown a bit under the radar. Echo-Factory partnered with the Pasadena Economic Development Agency to help change this.
Running across digital out-of-home and programmatic ads, the campaign targets regional tech hubs like Irvine, El Segundo, and Downtown Los Angeles—places where relocation to Pasadena is an easy and strategic next step for deep tech companies.
As a Pasadena-based agency for over a decade, we know what makes this city special. Backed by insights from local deep tech leaders, our campaign highlights Pasadena’s unique blend of cutting-edge innovation and quality of life.
The campaign has just launched and will run throughout 2025. We’re excited to see how it drives awareness of Pasadena’s thriving deep tech ecosystem.
The Work
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