Lucent
Delivering 180% YoY Growth on Black Friday
The Challenge
Break through the noise of Black Friday. Lucent needed a strategic media partner to drive new customer growth and optimize performance across a crowded digital landscape.
The Strategy
Real-time execution meets data-driven targeting. We delivered agile, cross-platform campaigns that prioritized top-performing creatives and high-value audiences.
The Results
Lucent stood out in a saturated market — gaining visibility, engagement, and meaningful return on ad spend.
180% YOY Sale
Increase
Showcasing significant revenue growth.
240% Order Growth
Reflecting Lucent’s ability to reach and convert a broader audience.
379% Conversion Rate Improvement
Turning interested shoppers into loyal buyers.
98% Returning Customer Rate
Highlighting the power of our targeted re-engagement strategy.
For fashion brands like Lucent Los Angeles, Black Friday is a make-or-break moment. Consumers are primed to shop, but there’s more competition than ever before. Success requires more than just good creative—it demands a digital marketing campaign that cuts through the noise.
Lucent entrusted Echo-Factory to manage one of their most important campaigns of the year. Our role? Deliver measurable results that would set a new high water mark for Lucent’s e-commerce sales, and position them for future growth.
The Challenge
Maximizing Impact in a Crowded Market
Black Friday is one of the busiest times of the year for fashion and footwear marketing. Shoppers are overwhelmed with offers, and brands are under pressure to deliver real growth—fast. Lucent needed:
- A media partner capable of planning and managing their digital marketing campaigns with precision.
- A data-driven approach to optimize performance across multiple ad networks.
- A focus on driving new customer acquisition while nurturing existing relationships.
With Echo-Factory’s expertise as a full-service digital media agency, we worked as a trusted extension of Lucent’s team to deliver on these goals.
The Strategy
Smart Strategy With Agile Execution
At Echo-Factory, we don’t just develop strategies—we execute them in real time. For Lucent’s Black Friday campaign, we combined creative performance with dynamic media management to drive maximum results:
- Audience-Focused Campaigns:
We identified and segmented high-value audiences, targeting new shoppers while re-engaging loyal customers with tailored messaging. - Creative That Converts:
Our team tested a mix of lifestyle visuals and product-focused creatives to see what resonated best. Underperforming ads were quickly paused, and budgets were shifted to the strongest-performing campaigns. - Real-Time Cross-Platform Optimization:
By continuously monitoring performance, we ensured that Lucent’s media investment focused on the most effective digital channels, delivering meaningful and measurable growth across Google, Meta and TikTok.
The Results
A Black Friday Success Story for Fashion and Footwear
Additionally, the campaign generated:
- 5.5 million ad impressions—amplifying Lucent’s presence in a crowded market.
- 67,000+ clicks, demonstrating strong consumer interest and engagement.
- 3,600+ add-to-cart actions and 2,100+ checkouts initiated, proving the campaign’s ability to guide users through the purchase funnel.
By pairing precise targeting with real-time execution, we achieved a Return on Ad Spend (ROAS) of 1.45—ensuring Lucent’s media investment delivered.
Our focus was simple: make Lucent’s Black Friday a success. We used data to guide every decision, stayed flexible, and kept optimizing until we delivered the results Lucent needed during such a critical time.
Victor Illescas
Director of Media, Echo-Factory
What Made It Work
The Echo-Factory Difference
As a digital marketing agency specializing in fashion and apparel, Echo-Factory brought:
- Deep Industry Experience: We understand the unique challenges and opportunities of fashion and apparel marketing and applied that expertise to drive results.
- Proactive Media Management: We didn’t set it and forget it. By optimizing campaigns in real time, we made every dollar count.
- Collaborative Partnership: Our team worked closely with Lucent to ensure the campaign stayed aligned with their goals and brand identity.
Why Brands Trust Us
Proven Success in Fashion and Digital Marketing
Lucent’s Black Friday campaign wasn’t just about big numbers—it was about building a foundation for future growth. As a trusted digital media agency, we delivered:
- Strategic campaigns tailored to Lucent’s audience.
- Precision media management that maximized efficiency.
- Results that reinforced Lucent’s position as a leader in fashion and footwear marketing.
For brands looking for a digital marketing agency in Los Angeles that combines creativity with measurable performance, Echo-Factory is the partner that delivers.
The Work
Let’s Write Your Success Story
Whether you’re in fashion, apparel, eCommerce or another competitive industry, your next big opportunity deserves a team that knows how collaboratively deliver success.
