How we use Twitter

Twitter, It’s Not New, But We See It A Bit Differently


Tell Your Life Story in Less Than 140 Characters
If Carnac the Magnificent from The Johnny Carson Show appeared today, his act might go something like this:

Carnac: (holding an envelope up to his head) “The Adventures of Huckleberry Finn, Fear and Loathing in Las Vegas, The National Museum of American History at The Smithsonian, The Great Gatsby, and Twitter.”

(Opens envelope) What is the American Story?

Okay, maybe Twitter is a great leap from The Great American Novel, but there is something to be said about a 136 character story that gets told about one billion times a week.

It Really Does Offer a Type of Narrative
In fact, Tweets are such an important snap shot of social media’s role in present society, that Library of Congress has been archiving the data since 2006.

The idea behind the project was that collecting tweets could establish an ongoing stream of the nation’s daily life, and offer future researchers an organized look at the world the same way that diaries, letters and editorials have in the past.

So My Grandkids Are Going to See Me Pout About Running Out of Twizzlers?
Yep, but they’ll also see moments from Obama’s inauguration, Egypt’s liberation, and a whole nation’s reaction to world events. The collective human story is growing one line at a time.

It’s all pretty exciting.

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For Our Industry
For the creative world and advertising it’s an interesting conversation as well. We’re faced with the challenge to tell an entire story with a logo, an image or a single headline. What is more representative of that than Twitter? A story told one line at time, with such limited space creates a pressure to make every word count.

And in case you don’t know, we thrive under pressure. Look through some of our projects and see; we capture story, create personality, and showcase our awesome clients complete with tone, voice, urgency and direction all with compelling simplicity.

For us, Twitter is a worldwide phenomenon that creates a pretty familiar and fun challenge.

Tell a story. Represent yourself. Make a difference. And do it all, one line, one image, one moment at a time. #thanksforreading