Shoes Meet Instagram
The days of personalizing your shoes with a sharpie in Algebra are officially gone. Nike successfully targeted every shoe enthusiast/hipster on the planet earlier this month with their new marketing campaign Nike Photoid. Plus they did it for almost free.
It’s incredibly easy and fun to fool around with: Win
It’s totally free for Nike: Win
Plus, It’s Impeccable Timing
But there’s more. In addition to the increased sales, building a new type of brand loyalty, and not needing shoe designers for this project, Nike’s campaign has perfect timing.
Earlier this week Instagram introduced a new feature that allows users to tag their photos (much like their parent company Facebook).
It’s perfect for a company like Nike, with over 1.3 million users, and only 600 of their own photos; they can showcase their products as highlighted by users without doing any actual marketing.
Other brands will have the same good luck. For instance, if Beyonce tags H&M in her photo, the clothing company reaches almost 4 million of her followers immediately.
Maybe Instagram won’t need to advertise after all.