In the past decade, ESG has become wholly mainstream.
In 2005, the United Nations issued a report titled “A legal framework for the integration of environmental, social and governanceissues into institutional investment,” which has been credited with launching the ESG movement.
Since then, ESG investing has evolved into a $35-trillion industry.
Many large corporations are fully on board. Amazon has pledged to go carbon-neutral by 2040, Apple by 2030, and Bank of America has pledged a trillion dollars toward sustainability by 2030.
But all this begs the question: Is an ESG proposition just another box to check for investor relations, or can an ESG proposition drive growth?
Our answer is that an ESG proposition can be a powerful tool for growth, so long as it’s well-conceived and well-executed.