Echo-Factory’s CEO, Mike Schaffer, is back in the news; thankfully, this time, he’s provided us with some awesome foreign branding tips, rather than discussing his plan to liberate the entire giant anteater population from the LA Zoo.
Mike’s article, “Bringing Brands Across the Pond,” just dropped in the latest issue of CSQ magazine.
In the article, he gives four tips for European brands hoping to succeed in the United States. What’s great is that these incredibly helpful branding tips are based on our own experience working with Euro-imports Dainese, AGV, Jobe, and Kvaser. You’ll learn how you can do things like use stereotypes to your advantage and lay the local groundwork with social media to maximize your foreign branding efforts here in the good ol’ USA.
You could wait for the magazine to hit your mailbox, but who has that kind of time? Why not instantly gratify yourself and read Mike’s article on C-Suite Quarterly here?
When you have completed reading the post, come back and let’s have a conversation on how Echo-Factory can grow your brand. As a brand marketing agency in Los Angeles, Echo-Factory has collaborated with start-ups to CXO’s to increase brand awareness and grow revenue.