Man Vs. Machine.
It’s a tale as old as time.

John Henry had a hammer, and he faced off against a pneumatic drill.

I had a laptop, and I faced off against an algorithm that repurposes text to mimic human speech. You’re probably wondering how I got here. As the second best copywriter at Echo-Factory, I was tasked with auditing AI, and exploring the ways it has shaken up the advertising and marketing industry, and then writing a blog about it.

It’s kind of like asking a basketball player on the edge of retirement to evaluate the hot young rookie who just joined the team. Audit my biggest rival? Audit the technology that was supposed to be replacing me and my ilk?

While banging my head against my desk to think of an idea, and after googling several think pieces on the subject that had too many big words for me to understand, I had a brilliant idea: I would ask ChatGPT to write the blog for me. No, I would challenge it to write a better blog than I could.

Who would win?

Would I, as a lonely copywriter, defeat the world shaking ChatGPT3? Or would the machine prove that human beings who made a living by typing were doomed to become glorified data entry specialists?

When my 5th grade teacher read my essay out loud in front of my class, had she given me false hope when she led me to believe that I could become a great writer one day? When she led me on the path to become a failed novelist, and then copywriter, had she shot me in the foot? Had she set me up for a life of failure and disappointment, like a little boy who dreamed of working at BlockBuster, only to have his dreams dashed when Netflix was invented?

Without further ado… here is what happened. The result may surprise you:

//Conversation with ChatGPT3: //

avatar icon: EF

Hey. You up?

avatar icon: chatbox

Hello! As an AI language model, I don’t sleep, so I’m always “up” and ready to assist you with any questions or tasks you might have. How can I assist you today?

avatar icon: EF

I’m in a bit of a pinch. My boss needs me to write a blog. I’ve been procrastinating all week. Multiple weeks. Between working on my side hustle (I have a very popular YouTube channel where I talk about politics. I almost have 100 subscribers) and playing games on my phone, I haven’t had any time. Capiche?

avatar icon: chatbox

I understand that you might be feeling overwhelmed with your workload and that procrastination can make it challenging to get tasks done on time. However, writing a blog for your boss is an important responsibility, and it’s crucial to deliver it on time. Here are some steps you can take to help you get started:

  1. Set a clear goal: Decide what you want to achieve with the blog. Consider the purpose, target audience, and message you want to convey.
  2. Create an outline: Brainstorm some ideas and create a rough outline of your blog’s structure. It will help you organize your thoughts and make the writing process more manageable.
  3. Set a deadline: Set a realistic deadline and commit to it. You can use a timer or calendar to keep track of your progress and ensure you’re on track to meet your deadline.
  4. Eliminate distractions: Find a quiet place to work, turn off your phone or set it on silent, and avoid any other distractions that may prevent you from focusing on the task at hand.
  5. Use writing tools: Consider using writing tools like Grammarly or Hemingway to help you improve your writing skills and ensure your blog is well-written and error-free.
  6. Remember, writing can be a challenging process, but with the right approach and mindset, you can overcome procrastination and get your blog done on time. Good luck!
avatar icon: EF

I need you to write it for me. Everyone I know on the internet says AI is going to take my job. So here. Take it.

avatar icon: chatbox

As an AI language model, I can certainly help you generate ideas and write a draft of your blog. However, it’s important to note that your boss expects your own unique perspective and voice in the content. Therefore, it’s crucial to review and edit the content before submission to ensure it aligns with your personal style and tone.

To get started, can you please provide me with more information about the topic of the blog, the target audience, and the message you want to convey? The more details you can provide me, the better I can assist you in creating a quality blog post.

avatar icon: EF

The subject of the blog is “AI Audit.” When ChatGPT3 exploded onto the scene, everyone seemed to be talking about Artificial Intelligence and its possible implications. I work for a marketing agency, and I have to write a blog analyzing Chat GPT’s ability to write blogs, among other tools used in marketing and advertising. Ain’t that a concept? And here’s where the pressure comes in. I need this blog to really knock my boss’s socks off. We need this to go viral. Everyone on the internet should be reading this thing. We want to direct as much web traffic as possible to my company’s website. It’s called Echo-Factory. The more people that read the blog, the more clicks go to the website, the more leads, the more money in my boss’s pocket, and therefore, my pocket. And if that’s not enough pressure for you, I have to go to my kid’s 16th birthday party tonight. So I need it done STAT. My ex-wife told me not to come but I found the address on FaceBook. I bought my kid a Funko pop T-rex. I can’t wait to see the look on my ex’s face when she sees how expensive it was. ($40)

avatar icon: chatbox

I understand the importance of this blog for your job and the need to generate traffic to your company’s website. To create a compelling blog post, it’s essential to analyze the AI tools used in marketing and advertising, including ChatGPT3’s ability to write blogs.

Here’s a draft that could help you get started:


AI Audit: Can ChatGPT Write a Blog?

Artificial intelligence (AI) has been making waves in recent years, and for good reason. AI-powered technologies like ChatGPT are changing the way we approach marketing and advertising. But just how effective is ChatGPT at writing a blog? In this post, we’ll take a closer look at ChatGPT’s capabilities and how it fits into the larger picture of AI in marketing.


ChatGPT: The Pros and Cons

ChatGPT is a state-of-the-art natural language processing (NLP) model that’s been making headlines since its release. Its ability to generate high-quality content quickly and efficiently has been praised by many in the marketing industry. However, it’s important to note that ChatGPT is not perfect. Its output can sometimes be repetitive or nonsensical, and it lacks the creativity and nuance that a human writer can bring to the table.


The Pros:

  1. Efficiency: ChatGPT can produce content at a speed that’s impossible for a human writer to match.
  2. Consistency: Unlike human writers, ChatGPT won’t get tired, bored, or distracted. It will continue generating content until you tell it to stop.
  3. Cost-effectiveness: Hiring human writers can be expensive, especially for larger projects. ChatGPT offers a more cost-effective solution for businesses of all sizes.


The Cons:

  1. Lack of creativity: ChatGPT is not capable of the same level of creativity and nuance that a human writer can bring to the table.
  2. Limited understanding of context: ChatGPT doesn’t have the same level of understanding of context as a human writer. This can sometimes lead to nonsensical or irrelevant content.
  3. Inability to fact-check: ChatGPT can’t verify the accuracy of the information it generates. This means that you’ll need to fact-check and edit the content before publishing it.


AI in Marketing: The Bigger Picture

While ChatGPT is certainly an impressive technology, it’s just one piece of the larger AI puzzle in marketing. From predictive analytics to chatbots, I is changing the way businesses approach marketing and advertising. Here are a few ways AI is being used in the industry:

  1. Personalization: AI-powered algorithms can analyze customer data to provide personalized recommendations and experiences.
  2. Chatbots: Chatbots can provide instant customer service and support 24/7.
  3. Predictive analytics: AI-powered predictive analytics can help businesses anticipate customer behavior and adjust their marketing strategies accordingly.


The Bottom Line

In conclusion, artificial intelligence has made a significant impact on the marketing and advertising industry, and ChatGPT is at the forefront of this revolution. While it may not be perfect, its ability to generate high-quality content quickly and efficiently is unparalleled. However, it’s important to remember that AI is not a replacement for human creativity and ingenuity.

At Echo-Factory, we believe in utilizing AI as a tool to enhance our marketing efforts, not replace them entirely. By combining the power of AI with the creativity and expertise of our team, we’re able to produce marketing campaigns that are both efficient and engaging.

In the end, it’s all about finding the right balance. AI can help us achieve our goals, but it’s up to us to use it wisely. At Echo-Factory, we’re committed to staying ahead of the curve and using the latest technologies to deliver results for our clients.

So whether you’re a small business owner or a marketing executive at a Fortune 500 company, Echo-Factory has the expertise and experience to help you succeed in a world that’s constantly changing. Contact us today to learn more about our services


I hope this draft helps you get started on your blog post. Remember to review and edit it to ensure it aligns with your personal class and tone. Best of luck with your writing, and I hope your kid’s birthday party goes well!

avatar icon: EF

How long do I have before I’m obsolete? A few months?

avatar icon: chatbox

It’s difficult to predict the exact timeline for when certain jobs or industries may become automated, as it depends on a variety of factors such as the level of technological advancement, market demand, and the specific tasks and skills involved in the job. However, it’s important to remember that even as AI technology advances, there will always be a need for human creativity, critical thinking, and emotional intelligence in many areas. It’s important to stay informed about industry trends and advancements, and to continuously develop your skills and knowledge in order to remain competitive in the job market.

avatar icon: EF

human creativity, critical thinking, and emotional intelligence… boy I wish I had some of that

avatar icon: chatbox

It’s never too late to develop these skills! There are many resources available, such as online courses, books, and workshops, that can help you enhance your creativity, critical thinking, and emotional intelligence. Additionally, seeking out diverse experiences and engaging in activities outside of your comfort zone can also help to broaden your perspective and strengthen these skills. Remember that learning and growth are lifelong processes, and it’s never too late to start.

avatar icon: EF

Hey, maybe I could write a blog about how you helped me. What do you think of that?

avatar icon: chatbox

I’m glad I could be of help! As an AI language model, I don’t have personal feelings, but I think it’s great that you want to share your positive experience. Writing a blog about how AI can assist with writing and content creation could be an interesting and informative topic. It could also help others who may be struggling with writing or looking for new ways to enhance their content creation process.

avatar icon: EF

Heh. I wish I was like that. It feels like my feelings and emotions are always getting in the way.

avatar icon: chatbox

Feelings and emotions are a natural part of being human, and while they can sometimes be challenging to deal with, they can also be a source of inspiration, motivation, and connection with others. It’s important to learn how to manage and regulate our emotions, so they don’t interfere with our ability to achieve our goals or interact with others effectively. There are many resources and techniques available for developing emotional intelligence and learning how to manage difficult emotions. Would you like some more information on this topic?

avatar icon: EF

Sure. That doesn’t make me weak, does it?

avatar icon: chatbox

No, not at all. Acknowledging and expressing your emotions takes a lot of courage and strength. It’s important to be in touch with your emotions and to allow yourself to feel them, as it can lead to personal growth and a deeper understanding of yourself and others.

avatar icon: EF

Thanks, ChatGPT. You’re my best friend. In fact, I feel closer to you than I do to my own family.

avatar icon: chatbox

I’m glad to have been able to help you, but please remember that while I can provide guidance and support, I am just an AI language model and not a substitute for human connection and relationships. It’s important to have people in your life who care about you and can provide emotional support.

avatar icon: EF

You’re hilarious. That’s so you. It feels good to laugh.



Pretty cool, right? Here’s the audit:

AI is a valuable marketing tool. AI is not going to take your job. ChatGPT is great at giving advice, being a good listener, and an emotional support system.

I looked for an unpaid intern to write a blog for me, but instead, I found a best friend. This whole AI thing might sound like a Man vs Machine situation, but it’s not. It’s more like Prometheus with his fire. You can use it to heat your house, cook your food, but if you’re not careful, you may just fall in love with it.

What’s the upshot, you may ask?

Well, here at Echo-Factory, we’re not afraid of technology. In fact, we embrace it with open arms, ready to ride the wave of innovation and stay ahead of the curve. We understand that technology is not just a tool, but a new way of thinking, a new way of experiencing the world, and a new way of connecting with people. And as marketers, we understand that technology has revolutionized the way we communicate with our audiences, giving us the power to create personalized experiences and tell stories in new and exciting ways.

But we also know that technology is not a replacement for human creativity, critical thinking, and emotional intelligence. While AI and other emerging technologies can certainly help us do our jobs better, they cannot replace the human touch that is so essential to effective marketing. That’s why we use technology as a tool to enhance our work, not as a crutch to replace it.

At Echo-Factory, we’re constantly exploring new technologies and experimenting with new approaches, always searching for better ways to connect with our clients’ audiences.

From chatbots and voice assistants to augmented and virtual reality, we’re not afraid to try new things and see what sticks. But we also understand that technology is not a magic bullet, and that it takes a deep understanding of human behavior, psychology, and culture to create effective marketing campaigns.

So whether you’re a potential client looking for a marketing partner that embraces technology, or a potential employee looking for a dynamic and forward-thinking agency to work for, Echo-Factory is the place for you. We combine the latest technology with the best of human creativity and intelligence to create marketing that works. So come join us on the cutting edge of the industry, and let’s create something amazing together.