In today’s competitive healthcare marketing landscape, success isn’t just about running more ads—it’s about delivering the right message to the right patients. People want healthcare providers who not only demonstrate trusted expertise but also connect authentically with their communities.
That was the challenge a leading healthcare organization brought to Echo-Factory. Their goal was clear:
Increase brand awareness and ad recall among patients in their service area.
Here’s how we made it happen.
A Smarter Approach to Healthcare Advertising
Our strategy combined data-driven audience insights, creative storytelling, and hyper-local media targeting—three essentials for successful digital healthcare advertising.
1. Audience-First Strategy
We started by identifying what matters most to this brand’s patients. From decision-makers in the household to older adults seeking trusted providers, these insights helped us design a campaign that spoke directly to patient needs.
2. Creative That Resonates
We developed display and digital out-of-home ads that emphasized trust, care, and personal well-being. Messaging was tailored for middle-aged and older adults—especially women, who often drive healthcare decisions for their families.
3. Hyper-Local Media Placement
To ensure efficiency and impact, we focused media spend on ZIP codes within the brand’s core service areas. This local-first approach made the campaign more relevant and more effective.
The Results: A Brand Lift That Outperformed Benchmarks
This wasn’t just a campaign—it was a measurable success story. Our brand lift study revealed significant improvements across key audience groups:
- +3.17% absolute lift in ad recall, outperforming industry benchmarks (2–3.5% is strong).
- +8.40% relative lift in ad recall, proving both the creative and media strategies worked.
- Double-digit lifts in key ZIP codes such as Pasadena, Montrose, and Northeast LA.
- Higher engagement among women, with a 3.36% lift compared to 0.82% for men.
- Older adults (65+) led the way, achieving a 14.9% relative lift.
- Affluent households ($250K+) showed a 10% relative lift, signaling alignment with privately insured families.
Why Brand Lift Studies Matter in Healthcare
In healthcare, brand trust is everything. A brand lift study goes beyond impressions and clicks to measure how patients truly perceive your brand. It reveals whether your advertising builds awareness, strengthens trust, and influences decision-making.
For providers, these insights are invaluable: they help refine messaging, focus marketing investments, and build stronger patient relationships.
The Takeaway for Healthcare Marketing Leaders
Echo-Factory helped this healthcare brand move beyond simple reach to build real brand recognition and trust. The results show the power of combining smart strategy, meaningful creative, and precise media placement in healthcare advertising.
