If you think public relations in Los Angeles is all Hollywood glam and celebrity placements, think again. Sure, this city knows how to work a red carpet, but it’s also a high-stakes, high-noise battleground for every brand trying to break through. From aerospace to AI, food startups to civic campaigns, LA is a place where media saturation is the norm and expectations are sky-high.
PR in LA Is a Beast of Its Own
In this wildly diverse and competitive media landscape, your challenge starts with cutting through the noise with a story that actually sticks. You need a local PR agency that doesn’t just know the players — it also knows the game inside and around Southern California. The best agencies can navigate multicultural audiences, shifting narratives, and the kind of local-to-global dynamics that make LA one of the most complex PR environments on the planet.
Whether you’re trying to spark investor buzz, navigate a crisis, rebrand and refocus, or launch new products or services, these agencies know the location and vibes you need to handle consumer, non-profit, and B2B public relations.
Of course, there are more than just a dozen agencies, but these picks are proven starting points that can help introduce you to excellent agencies that have delivered successful campaigns for diverse clients. Let’s take a closer look:
Key Differentiator: Deep expertise in both B2B and consumer PR with a strong focus on industrial and innovation-driven sectors.
Perfect For: Manufacturing, aerospace, non-profit, healthcare, cleantech, and B2B companies that want to break through with bold messaging.
About: Based in Pasadena, Echo-Factory brings storytelling and brand strategy together to make even the most technical companies accessible, credible, and exciting. They’ve worked with a wide array of industries including medtech, aerospace, and environmental services.
Location: Pasadena, CA
Team Size: ~25 employees
Key Services:
– PR strategy
– Media outreach
– Branding
– Digital marketing
– Crisis communication
Case Studies / Clients:
– Lucent Los Angeles: Delivering 180% YoY Growth
– Huntington Hospital / Cedars Sinai: Raising Awareness for Comprehensive Care
– Proponent: A 43x ROAS in a B2B Marketplace
– Pasadena Deep Tech: Futures Not Fads
2. Konnect Agency
Key Differentiator: Strong roots in lifestyle, franchise, and consumer wellness PR.
Perfect For: Consumer brands, food & beverage, and franchise models.
About: Konnect blends traditional PR with digital and influencer marketing. They’ve helped brands like KRAVE Jerky and Sky Zone build national buzz.
Location: Los Angeles, CA
Team Size: ~50 employees
Key Services:
– Media relations
– Influencer marketing
– Brand strategy
– Social media
– Thought leadership
Case Studies / Clients:
– Sola Salons
– Lightbridge Academy
– Vital Essentials
– Zoa
3. R&CPMK
Key Differentiator: A global powerhouse known for A-list entertainment PR and large-scale brand representation.
Perfect For: Major brands, entertainment entities, and lifestyle companies seeking high-profile visibility.
About: With decades of experience, R&C PMK offers brand management, crisis communication, talent relations, and cultural influence across all channels.
Location: Century City, CA
Team Size: 200+ employees
Key Services:
– Media relations
– Reputation management
– Entertainment marketing
– Brand strategy
Case Studies / Clients:
– Heineken
– Lionsgate
– Nestlé
– Hello Sunshine
4. Cerrell Associates
Key Differentiator: Political and public affairs focus with decades of Southern California expertise.
Perfect For: Government agencies, civic organizations, and environmental initiatives.
About: Cerrell has led PR campaigns around clean energy, infrastructure, and regional initiatives that impact California communities.
Location: Los Angeles, CA
Team Size: ~40 employees
Key Services:
– Public affairs
– Government relations
– Crisis communication
– Stakeholder engagement
Case Studies / Clients:
– Uber
– Metropolitan Water District of Southern California
– City of Burbank
5. Edelman Los Angeles
Key Differentiator: Global reach with local roots and sector-specific teams.
Perfect For: Large brands or corporations seeking integrated campaigns with deep analytics.
About: Edelman LA is one of the firm’s flagship offices, with campaigns spanning healthcare, energy, finance, and crisis PR.
Location: Los Angeles, CA
Team Size: 150+ employees (LA office)
Key Services:
– Public relations
– Crisis and risk
– Data and analytics
– Digital
Case Studies / Clients:
– General Mills
– Dove
– eBay
– Taco Bell
6. NRPR Group
Key Differentiator: Boutique firm with Hollywood polish and tech-world hustle.
Perfect For: Startups, app companies, and lifestyle tech.
About: NRPR Group has carved out a niche serving entertainment and emerging tech, with founder-led service and media-savvy execution.
Location: Beverly Hills, CA
Team Size: ~12 employees
Key Services:
– Media relations
– Strategic storytelling
– Executive visibility
– Podcast booking
Case Studies / Clients:
– RSIP Vision
– Winely
– COVID Clinic
7. Bob Gold & Associates
Key Differentiator: Technical storytelling for communications, broadband, and media tech brands.
Perfect For: Tech firms with complex products and niche audiences.
About: Bob Gold has helped launch and grow companies in broadcast, streaming, and telecom, making the complex compelling.
Location: Redondo Beach, CA
Team Size: ~10 employees
Key Services:
– Strategic PR
– Media relations
– Thought leadership
– Crisis communication
Case Studies / Clients:
– Plume
– The Cable Center
– Canoe
8. The Hoyt Organization
Key Differentiator: National reach with deep real estate, architecture, and professional services expertise.
Perfect For: CRE firms, architectural groups, and financial services providers.
About: With over 25 years of PR leadership, The Hoyt Organization delivers results-driven media and thought leadership campaigns.
Location: Torrance, CA
Team Size: ~10 employees
Key Services:
– Strategic PR
– Media relations
– Branding
– Content marketing
Case Studies / Clients:
– Aesthetica Medical Spa and Hydription IV Therapy
– LYFE Kitchen
9. Weber Shandwick LA
Key Differentiator: Global-scale campaigns with strong local media relationships.
Perfect For: Enterprise organizations and regulated industries.
About: Weber Shandwick LA provides integrated communications for clients across health, public affairs, and crisis communication.
Location: Los Angeles, CA
Team Size: 100+ employees
Key Services:
– PR
– Digital
– Crisis management
– Creative content
Case Studies / Clients:
– TRESemmé
– U.S. Bank
– eBay
– Excedrin
10. Venture PR
Key Differentiator: Data-driven PR for startups and fast-scaling tech ventures.
Perfect For: Founders seeking to build credibility quickly and cost-effectively.
About: With a strong focus on measurable results, Venture PR gets emerging brands into national and trade media.
Location: Los Angeles, CA
Team Size: ~11 employees
Key Services:
– Media outreach
– Startup strategy
– Fundraising support
Case Studies / Clients:
– Lex Machina
– GuRu
– Loomly
11. Bastion US
Key Differentiator: Full-service marketing and PR from an Australian-born firm with a fast-growing U.S. presence.
Perfect For: Brands needing both creative and PR under one roof.
About: Bastion, through its various business units, has worked with clients in entertainment, health, and technology, delivering PR and advertising solutions.
Location: Costa Mesa, CA
Team Size: ~35 employees (more in other locations)
Key Services:
– PR
– Social
– Influencer marketing
– Brand strategy
Case Studies / Clients:
– Check Capital Management
– Avocados From Mexico
12. Hawke Media PR
Key Differentiator: Performance-driven PR tailored to e-commerce and growth-stage businesses.
Perfect For: DTC brands, e-commerce startups, and digital-first companies.
About: As part of a larger performance marketing agency, Hawke Media’s PR team specializes in ROI-backed visibility.
Location: Los Angeles, CA
Team Size: ~20 employees (PR team)
Key Services:
– Media relations
– Product placement
– Thought leadership
– Influencer outreach
Case Studies / Clients:
– Funko
-,Getty Museum Store
– Tile Mart
Need Help With Choosing the Right PR Partner?
If you’re feeling overwhelmed by the options, you’re not alone! The right agency is one that understands your goals, your audience, and your industry — and can help you tell the story that drives results.
If you’re in Southern California and want a local PR presence, Echo-Factory is a full-service public relations and branding agency. To find out if we’re right for each other, contact us to get started. We’re happy to help!
