DKA Aerospace
Brand Transformation That Positioned a Global Aerospace Leader for Growth
DKA Aerospace needed to modernize its outdated brand, which was perceived as a regional Chinese supplier despite having global reach. With new ownership and an expansion into North America and Europe, the company required a rebrand that would convey confidence, credibility, and readiness for global competition.
Aerospace
Summary
DKA Aerospace, formerly Diethelm Keller Aviation, had a strong presence in the aerospace industry but was facing brand perception issues that were limiting its global potential.Despite high-quality products and global certifications, DKA was perceived as a regional Chinese supplier, creating barriers to Western market acceptance. With new ownership and plans for expansion into North America and Europe, DKA needed a brand identity that conveyed confidence, credibility, and global readiness. The challenge was to update the brand to reflect its capabilities while overcoming the outdated regional perception.
Echo-Factory was called in to lead DKA Aerospace’s brand transformation. What started as a rebranding project quickly evolved into a full-service marketing partnership. Working closely with the DKA team, we reimagined the brand’s identity, messaging, and design, ensuring it resonated with global audiences. This comprehensive brand overhaul included a new logo, updated product designs, messaging frameworks, and an entirely new website. Additionally, we created digital and print campaigns, trade show materials, product brochures, and an integrated email program—all designed to position DKA as a global aerospace leader.
The Results & Impact
- Transformed a legacy manufacturer into a credible, modern aerospace partner on the global stage
- Launched a new website that elevated DKA’s digital presence and aligned with Western market standards
- Exceeded internal goals with the XT3.0 campaign, resulting in record engagement at trade shows and a significant increase in lead capture
- Ensured ongoing brand consistency across digital, print, email, and trade show channels
“We approached Echo Factory to help us take on a huge project. They were with us every step of the way and really took the time to understand our vision, even when we had a hard time putting it into words. It felt like they just got it, which made the whole process so much easier.”
Rosalane Chow
Marketing Lead, DKA Aerospace
Rebrand + Visual Identity
Building Momentum
With the rebrand in place, we launched the new DKA Aerospace website, designed to be a modern, visually compelling digital presence that aligned with Western market expectations. This wasn’t just a redesign—it was a bold statement that DKA was ready to compete at the highest level.
Web Design
Reaching New Heights
Since launch, our collaboration has continued to grow. Echo-Factory supports DKA with ongoing marketing initiatives, including email strategy, print and digital collateral, and trade show activations. This ongoing partnership has enabled DKA to maintain brand consistency while executing high-impact campaigns across multiple channels.
Ongoing Marketing Support
LEFT: XT3.0 Product One-Sheeter / RIGHT: Display Advertising Units
Email Marketing
Why It Worked
The success of DKA Aerospace’s rebrand came down to precision and partnership. By understanding their specific goals and market challenges, we crafted a brand identity and messaging strategy that resonated with their target audience. The overhaul of the website and marketing materials positioned DKA as a modern, credible player in the aerospace industry. With targeted execution across digital, print, and trade show channels, the messaging was consistently aligned, helping DKA stand out on the global stage. This comprehensive approach ensured that DKA wasn’t just seen, but recognized as a trusted partner in aerospace.
The Big Picture
DKA Aerospace needed to shift from a regional brand perception to a global leader. Through strategic brand transformation and consistent execution, we successfully redefined DKA’s identity to align with their global expansion goals. Our collaboration helped position the brand for long-term growth, fostering trust with Western buyers and elevating DKA’s presence in a competitive market. The rebrand didn’t just achieve a visual refresh—it laid the foundation for DKA to confidently move forward as a key player in the global aerospace industry.
Related Services
Have a project to discuss?
We create campaigns that drive growth. Let’s talk.
"*" indicates required fields
* required fields
