Read the official PRESS RELEASE.
In the 19th century, the Old Spanish Trail carried migrants from Santa Fe, New Mexico to what would one day be Los Angeles, California. The Oregon Trail (the real one, not the computer game) carried pioneers west from Independence, Missouri to the Pacific Northwest.
In keeping with the venerable tradition of American westward migration, Echo-Factory is pulling up stakes and heading west on that old 210 freeway in search of greener pastures (metaphorically speaking, we know California is in a serious drought – do your part, conserve water!). We are headed to a new land of opportunity called Pasadena, and we can’t wait for the adventure to begin.
The office is just about finished and we’re packing up. We’ve bought out the bubble wrap sections of every office supply store within a four-mile radius (exaggeration), and we’ve wrapped everything from the staplers to Mike, our fearless co-leader (no exaggeration). We’re boxing up most of the charm, the personality, the creativity and the fun, and we’re shipping it first class, insured and certified to our new location in the heart of Old Town. (Some of that go-get-em positivity is staying back in the Rancho Cucamonga office, which we are keeping open to best serve our Inland Empire clientele.)
Pasadena is a veritable hotbed of innovation and entrepreneurship, and that’s our kind of town. Over the past year, organizations like Innovate Pasadena and the companies they represent have sent over the welcome wagon. We’re looking forward to being a positive contribution to this business community that is creative, artistic, scientific and enthusiastic. And while we’ll miss our Rancho Cucamonga home, as they say, nothing ventured, nothing gained.
We plan to be up and running at the new location by the end of September. Our new office address is: 36 West Colorado Blvd., Suite 200. We’re on the second level just a hop, skip and a jump away from the Apple Store.
Until then, catch us at Innovate Pasadena’s What’s Up Social next Wednesday, September 17, from 6-9 p.m.
Want to see the new office? Check out our mood boards on Pinterest. Want to watch the moving process in all of its photo-documented glory? Hit up our Instagram. And stay current on company and industry news and trends by following us on Twitter and Facebook.
And, of course, don’t forget to peruse the portfolio before you leave.
“It was a dedicated effort and true collaboration between our employees and their team to build a website and materials that precisely reflect our company’s expanded capabilities and longstanding commitment to excellence.” - Jeff Lyall, President & CEOWe encourage you to visit the new website: rwlyall.com Stay tuned for more updates on the latest projects from our growing portfolio.
Snapchat, the app that allows you to view images for seconds before they disappear, turned down a $3 billion buyout from Facebook last fall (despite the fact that they have absolutely no revenue). Now they might be kicking themselves.
They made a big mistake.
They messed up. They goofed. The company that’s built entirely on a promise of privacy for photos and phone numbers got hacked on New Year’s Eve. 4.6 million panicked users later, they had a PR nightmare on their hands.
Getting hacked is pretty awful, but most people realize, a company never wants that outcome, it just happens.
It took about a week, and after the CEO failed to apologize on the Today show, the company finally apologized in a blog post. “We are sorry for any problems this issue may have caused you and we really appreciate your patience and support.”
Thanks Snapchat. But is it too little too late?
Your behavior in times of crisis reaches further than your customers, it impacts your investors too. Especially potential investors that have been watching Snapchat pretty carefully since the billion-dollar turndown.
When a major flop like this happens, we say, admit it, and make your customers feel like their feelings matter. It’s not about who’s at fault; it’s about how you approach the situation and its solution.
Pride can be very flattering, but arrogance doesn’t look great on anyone. Your job is to make sure your product delivers on its promise. If you fall short on delivery, it might be wise to bring in some pros.
What's the lesson?
The takeaway from all of this is that Snapchat could learn a thing or two about being honest, upfront and apologetic to their customers.
They could even take a page from Lululemon, who faced a potential PR disaster last year when they failed to address an unfortunate situation of see-through yoga pants properly. Their stock plummeted, and they promptly apologized, fixed the issue and, now, they are back on track.
It turns out, transparency can be a good thing.
If you were anywhere near the Internet on Wednesday, you saw our website and thousands of other sites including Wikipedia and Google participate in a blackout protesting the Stop Online Piracy Act (SOPA) and its corresponding bill, the Protect IP Act (PIPA).
If you’re not up to speed on SOPA and PIPA, here’s the deal. The bills seek to block the illegal use of copyrighted content online.
Now, as an ad agency whose bread and butter relies on the creation of ideas, you’d think we’d be for SOPA and PIPA. You’d be wrong. No, we don’t want to see our stuff get ripped off. But, even more than that, we don’t want to see these bills fall into the wrong hands. And, they undoubtably will. Think McCarthy in the 1950s. That’s the level of abuse we’re talking about here.
These bills give people the power to blacklist and shutdown websites based on the smallest perceived infraction. According to the Electronic Frontier Foundation (EFF), “rightsholders, ISPs, or the government could shut down sites with accusations of infringement, and without real due process.”
So, what happens if your site is blacklisted (deservedly or not)? Well, as you’d expect with any blacklist, other online companies have to shut you out. If you’re advertising through ad networks such as Google AdWords, using Paypal on your site or running an SEO campaign, all that’s over. Under the law, other sites will have to stop linking to your site and search engines will be forced to forget your site exists. Once you’re blacklisted, you turn into persona non grata. No one online will want to associate with you for fear they’ll be blacklisted too.
If you manage to escape being blacklisted, the bills still come with negative consequences. The EFF states that SOPA and PIPA will cost the private sector millions of dollars and reduce online security. Most importantly, the bills will do nothing when it comes to stopping online piracy. The tools outlined by these bills aren’t anywhere near sophisticated enough to keep tech-saavy users, the people doing most of the online pirating, from using content illegally.
Thankfully, we’re making progress. Due to the massive protest from the American public this week, many supporters of SOPA and PIPA have jumped ship. Even the White House has come out against the two bills. With so many against SOPA and PIPA, leaders in the House and Senate have decided to put off voting until some agreement can be reached. What that agreement is or how long it takes remains to be seen. In the meantime, you can help by writing to your representatives in Washington and letting them know just how bad these bills are for you and your business.
Photo by Jeff Kardas
At Saturday night's AMA Supercross season opener, Troy Lee Designs' rider Cole Seely came from relative obscurity to win the first race of the new year.
We love to see our clients win - and Cole's victory Saturday night was symbolic of so much of what Troy Lee does right.
Ray was at the race, and came in this morning talking about how distinctly the Troy Lee riders' gear stood out from every other kit on the track. And that's not something unique to this race. Troy Lee gear has come to epitomize a unique combination of technical brilliance and industry leading style.
Troy Lee Designs' tagline is, "For The World's Fastest Racers." We don't know of another company that so completely lives their tagline.
So - congratulations to Cole and everyone at Troy Lee Designs. We're sure this is just the first taste a great season for your racing team.
The results from the Marketing Association of Credit Unions (MAC) Annual Awards Competition are in – and they’re really good for Echo-Factory and Altura Credit Union. The campaign we developed for Altura’s iChecking product won a MAC Gold Award – beating out advertising campaigns for credit unions all over the country.
Ordinarily, we’d post a picture of the award but most of us at the factory haven’t seen it yet. The award is currently in transit. Yesterday, Dea and Mike flew up to San Francisco to present Altura’s iChecking campaign to the judges at the national Marketing Association of Credit Unions (MAC) conference. They’re headed back today, award in hand.
Until they return, we’re busy trying to find room for it in our jam-packed awards cabinet. But rest assured, wherever it ends up, it will be surrounded by such great awards as Mike’s “World’s Best Boss” mug and our “2009 LA Marathon Drop-outs” Plaque.
The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.
So, we created a cross-media campaign for the new market. We created a logo, produced radio spots that are running on KFROG, designed a water bill insert that’s been delivered to most of Upland, and sponsored some KVCR segments, because — Let’s be honest — at least 90% of farmers market attendees listen to NPR in their Volvo wagons on the way there.
We also made sure that the market had a social media presence, starting profiles on Yelp and FourSquare so visitors can help us build buzz about the new market.
The Upland Farmers Market’s big launch is Saturday from 8:00 AM - 1:00 PM in Downtown Upland, across from the Metrolink station. Most of the Echo-Factory office is planning to come down and score some delicious fruit and veggies straight from the farmer.