Category: Ad Industry

The (Hard) Life of Alex

01/10/2014
Alex's hard life

Life Can Be Hard on Our Account Managers

We're often accused of having, to put it bluntly, too much fun at Echo-Factory.  Today, we're here to put those fears to rest.  In fact, just the other week our very own account manager, Alex Dunstan, took time out of his busy work schedule to perform a valuable public service.  Namely: racing around the Chuckwalla Valley Raceway on several brand new motorcycles, and telling us which was his favorite. Alex performed this bit of selfless drudgery on behalf of Motorcycle USA, in the service of their "2014 Triple-Cylinder Street Bike Shootout."  He endured literally hours of testing the latest 3-cylinder sportbikes from Triumph, MV Agusta and Yamaha. After tireless testing and serious deliberation, Alex chose the Triumph Street Triple 675 as his top pick in the category.  You'll have to head over to Motorcycle USA and read the article to find out why.

Ron Burgundy & Durangos: Coming Clean

11/25/2013
Everything is great about Dodge's Durango ad campaign featuring Will Ferrell, including Ron Burgundy coming clean on Conan. Somewhere in Detroit an executive let their agency take a risk, and with Durango sales up 59% since the campaign started, I think it's safe to say that it was a risk worth taking.