The Latest From Echo-Factory

IRobot Inventor Shares 3 Things VCs Look for in Robotics Companies

12/09/2016 by Syble Harrison

robotics companies illustration

Creator of the technology behind the iRobot vacuum, Paolo Pirjanian, is also the founder and CEO of one of the most awesome smart robotics companies yet, Embodied, Inc. He recently spoke at Innovate Pasadena’s Friday Coffee Meetup, a group co-organized by Echo-Factory, and I (one of the writers on the team) had the chance to interview him for an article on Huff Post. (more…)

Build, Maintain and Protect Credibility with Marketing Trigger Systems

10/31/2016 by Hayley Raynes

Marketing Trigger Systems Announcement Protocol

 

Building, maintaining and protecting credibility is critical for all companies, but even more so for newly established companies – particularly in B2B, new tech and new sectors. These days, startups are not only developing innovative products and services, they’re working in brand new industries, where shared knowledge is minimal, skepticism is high and history is counted in months rather than years. The road can be incredibly tough for these types of companies to expand operations, build new customer bases and attract either investors or offers of acquisition. This is because new entities – no matter how exemplary they are – don’t have the benefit of time and reputation to help establish that baseline trust so often required for inking a deal.

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Proofreading Marks Demystified (at least, the super common ones)

10/24/2016 by Syble Harrison

what do proofreading marks mean

 

Proofreading marks can be a bit tricky and mysterious to folks who aren’t writers, editors or proofreaders. So with the help of my favorite memes and my absolute favorite animator, we’ve put together this cheat sheet to help the world understand what the most common of these powerful little symbols mean. So without further ado… (more…)

4 Traits of Entrepreneurial Thinkers

10/10/2016 by Syble Harrison

entrepreneurial thinker victor limongelli speaking at friday coffee meetup

Article originally published on HuffPost.

Victor Limongelli’s talk at Innovate Pasadena Friday Coffee Meetup last week revealed a lot about what an authentic entrepreneurial thinker looks like.

Victor missed our second interview call Friday afternoon following his talk at FCM. But at around five, three hours after I’d left two messages on this cell—one from Google Hangouts and one from my cell (in case he wasn’t keen on answering calls from restricted numbers)—he called back and left me a surprisingly sincere-sounding apology. Apparently, some respiratory thing that had been brewing before and during his talk at Friday Coffee had hit him full force and put him down for the count the rest of the day. (more…)

Top 10 Takeaways from Our Social Media Marketing Expert Panel

08/16/2016 by Syble Harrison
social media marketing expert panel

(Photos courtesy of Taryn Rothstein of Pasadena Charm via Thomas Reiten)

Last week’s social media marketing expert panel at the Apple Store in Pasadena sold out fast. So if you’re one of the many who missed it, you’re in luck—we’ve got the 10 most awesome pieces of advice they offered, right here.

The Apple Store in Pasadena gets a constant barrage of marketing-related tech questions that go beyond their hardware expertise. To help address some of these questions for its clients, the store asked Pasadena-based branding agency Echo-Factory for help. We put together a series titled, “New Tech in Old Pasadena,” and held the first discussion August 10 at the store. (more…)

Thinking About Acquisition? Think About Branding

08/03/2016 by Michael Schaffer

(article written for CSQ magazine)

Branding can play an enormous role in creating or destroying value during an acquisition

 

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books aren’t particularly dirty to begin with, a good CFO has the ability to help cast the company in the best possible financial light to potential investors. (more…)

Grow a Meetup from 12 to 3K Members in 3 Years?

07/15/2016 by Echo-Factory

grow your meetup

Innovate Pasadena Friday Coffee Meetup has proven it can be done!

Innovate Pasadena Friday Coffee Meetup—affectionately known as “Friday Coffee”—has grown by an verage of 125 new members every month for 3 years straight. In a recent blog post for Innovate Pasadena, meetup Organizer Mike Schaffer (and Echo’s beloved CEO) tells the tale of the Friday Coffee’s incredible growth over the past 3 years, chalking it up to something simple but extraordinary—people who run innovative companies coming together with a real passion for a shared vision. (more…)