The Latest From Echo-Factory

Top 10 Takeaways from Our Social Media Marketing Expert Panel

08/16/2016 by Syble Harrison
social media marketing expert panel

(Photos courtesy of Taryn Rothstein of Pasadena Charm via Thomas Reiten)

Last week’s social media marketing expert panel at the Apple Store in Pasadena sold out fast. So if you’re one of the many who missed it, you’re in luck—we’ve got the 10 most awesome pieces of advice they offered, right here.

The Apple Store in Pasadena gets a constant barrage of marketing-related tech questions that go beyond their hardware expertise. To help address some of these questions for its clients, the store asked Pasadena-based branding agency Echo-Factory for help. Together with the economic development organization, Innovate Pasadena, the Echo team put together a series titled, “New Tech in Old Pasadena,” and held its first discussion August 10 at the store. (more…)

Thinking About Acquisition? Think About Branding

08/03/2016 by Michael Schaffer

(article written for CSQ magazine)

Branding can play an enormous role in creating or destroying value during an acquisition

 

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books aren’t particularly dirty to begin with, a good CFO has the ability to help cast the company in the best possible financial light to potential investors. (more…)

Grow a Meetup from 12 to 3K Members in 3 Years?

07/15/2016 by Echo-Factory

grow your meetup

Innovate Pasadena Friday Coffee Meetup has proven it can be done!

Innovate Pasadena Friday Coffee Meetup—affectionately known as “Friday Coffee”—has grown by an verage of 125 new members every month for 3 years straight. In a recent blog post for Innovate Pasadena, meetup Organizer Mike Schaffer (and Echo’s beloved CEO) tells the tale of the Friday Coffee’s incredible growth over the past 3 years, chalking it up to something simple but extraordinary—people who run innovative companies coming together with a real passion for a shared vision. (more…)

Meet The New Kids — Clippers’ Former Entertainment Manager & Past Audience Development Exec for Complex Media

06/02/2016 by Echo-Factory

EF_Group

In a move to further enhance the awesome effectiveness with which the Echo team serves its clients, we recently brought on a past audience development exec for Complex Media and the L.A. Clippers’ former entertainment manager. With the addition of these two marketing mavens, our team is ready to shoot for the stars. (more…)

How to Build a Website No One Visits

04/07/2016 by Michael Schaffer

how to build a website no one visits

Today, most websites are created based on the outdated belief that if you build it, they will come. This may have worked in the big-fish, small-pond days of dial-up, when every new website was, by virtue of its existence alone, a marvel of marketing innovation. But the small pond has evolved into a roaring ocean swarming with millions of schools of wandering websites, the majority of which are, now, by virtue of their existence, terribly insignificant. The simple combination of “attractive, informative, and intuitive” may be sufficient to support existing customers, but it won’t likely attract new ones. And while good SEO might get people to your site, without the right messaging, it won’t do much more than make your site bouncier than an Olympic trampoline. And the more booming your industry is, the bouncier your site will be. That’s why messaging is essential. (more…)