M&A Brand Unification
CPM is a global company made up of over 16 individual brands. Historically, those brands have operated largely independently. But the company’s leadership had a new vision: capitalize on the connections, integrations and opportunities between each individual brand to drive growth throughout the company.
Echo-Factory was brought in to bring the “OneCPM” vision to life. What started as an internal transformation quickly evolved into a comprehensive rebrand.
We developed the OneCPM identity and rolled it out with initiatives designed to build unity and pride among employees, with global photo contests, sustainability and impact-driven storytelling, and brand platforms that celebrated the power of collaboration across divisions.
Then came the external shift: We architected, designed, and launched a unified OneCPM website that brought together 16+ legacy brand sites into a single, intuitive user experience. More than a web redesign, it was a signal to the market: CPM is one powerful brand, not 16 competitors.
Today, our work continues as we help CPM leverage their unified structure for growth, developing cross-brand campaigns, sales enablement tools, and messaging strategies that help teams unlock new opportunities across markets and continents.
Learn why brands like CPM select Echo-Factory as their B2B branding agency.
Working with Echo-Factory, we’ve crafted a story that has reached, resonated, and impacted some critical audiences that we previously were disconnected from.
– Randi McMahon, Global Director, Marketing, CPM
