Mentava Mental Health

A New Brand for the Next Stage of Growth

Pacific Neuropsychiatric Specialists (PNS) had grown into a multi-location mental health organization with more than 60 providers, but its brand no longer reflected the organization it had become. Discovery surfaced clear issues with the existing name: geographic limits in “Pacific,” confusion around “Neuropsychiatric,” and an acronym that invited jokes. The existing brand made PNS look smaller and narrower than the business had become.

Echo-Factory worked with PNS to build a new brand for its next stage of growth. We clarified how the organization should present itself: its positioning, key audiences, messaging, and the qualities the brand needed to carry forward. From there, we developed a new name and visual identity.

The new name needed to be easier to say, understand, and use in referrals. It also had to reflect the breadth of care PNS already provided while giving the organization room to grow into new services and new markets. It needed to feel credible enough for providers and payers, and approachable enough for patients and families.

After exploring and evaluating a range of naming directions, we landed on Mentava Mental Health. Mentava draws from mente, the Latin and Romance root for “mind,” creating a natural connection to mental health in a distinctive, memorable name. “Mental Health” adds immediate clarity, while the new visual identity gives the organization a modern, credible presence.

The rebrand became the foundation for a broader growth program, including a new website, clearer presentation of service lines, lead-generation strategy, and coordinated launch planning. Together, the work gave Mentava Mental Health a stronger platform for reaching patients, supporting referrals, entering new markets, and continuing to grow.