As we’re sure you already know, in healthcare, trust isn’t just a brand value — it’s an everyday requirement. If you’re running a hospital, launching a new digital health platform, or navigating the complexities of biotech communications, your message has to do more than attract attention or pique interest. It has to reassure, inform, comply with PHI regulations — and still work!
That’s why tapping into the expertise of a PR agency that specializes in healthcare can be a smart move. These firms understand how to balance empathy with accuracy, urgency with compliance, and storytelling with scientific credibility. If your focus is patient recruitment or launching a public health campaign, the right partner can support your overworked marketing staff and help maintain patient trust along the way.
To help you find the right partner, we’ve identified the nine best healthcare PR and marketing agencies in the United States for 2025. These firms are known for their proven track records in healthcare communications, media relations, and audience engagement. Here’s a closer look.
1. Echo-Factory: Where human storytelling meets healthcare strategy
If your brand lives at the intersection of trust, transformation, and tech, Echo-Factory is worth a serious look. This Pasadena-based agency brings the rare ability to blend healthcare compliance fluency with marketing creativity that actually resonates. They’re especially experienced in working across highly regulated B2B healthcare sectors — like medtech, diagnostics, and health services.
What makes Echo-Factory stand out? Their work is smart, strategic, and grounded in empathy. They don’t just push messages — they craft narratives that build credibility with patients, providers, and stakeholders.
Location: Pasadena, CA
Team Size: ~30
Services:
- Brand strategy
- PR
- Creative
- Digital marketing
- Advertising
- Content development
Clients:
- Huntington Hospital
- Revibe Men’s Health
- Cedars‑Sinai Medical Center
- Kerlan-Jobe Institute
2. JPA Health: Science-led storytelling for health impact
JPA Health is built for organizations that operate where science and society meet. With clients ranging from pharmaceutical to non-profit campaigns, they understand how to turn clinical nuance into accessible, compelling messages. Their proprietary “convener model” helps clients engage stakeholders across the healthcare ecosystem — from policymakers to patients.
With offices in the U.S. and UK, JPA offers both a global reach and a deep understanding of regulatory and communication challenges unique to healthcare.
Location: Washington, DC
Team Size: ~90
Services:
- Public relations
- Content marketing
- Advocacy relations
- Data & analytics
- Digital
Clients:
- CDC
- Glaukos
- SAMHSA
- LUNGevity Foundation
3. BPD: Bold branding for disruptive healthcare providers
Specializing in healthcare providers and payer-provider models, BPD has helped systems reposition themselves in times of change — whether driven by regulation, competition, or consumer behavior.
BPD, particularly after acquiring the Revive agency, is known for combining data-informed strategies with brand creativity that hits the right tone in high-stakes moments. They also boast proprietary data and AI solutions.
Location: Boca Raton, FL
Team Size: ~150
Services:
- Brand strategy
- PR
- Data and Analytics
- Marketing campaigns
- Digital experience
- Reputation management
Clients:
- AdventHealth
- Northern Light Health
- HCA Healthcare
4. Health+Commerce: Where Silicon Valley meets life sciences
Founded by former journalists and life sciences insiders, Health+Commerce delivers healthcare PR with serious subject-matter chops. They know how to frame complex scientific and regulatory issues in a way that’s accurate, engaging, and media-ready.
This agency is particularly well-suited to biotech, diagnostics, and digital health clients looking for visibility that leads to growth — and attention from investors, partners, and the press.
Location: Napa, CA
Team Size: ~30
Services:
- Corporate communications, including crisis communications
- Thought leadership
- Media relations
- Launch strategy
- Brand development
Clients:
- Abbott
- ImperitiveCare
- Nervo
- McKesson
5. Crosby: Driving purpose-driven health campaigns
Crosby excels at the intersection of marketing, mission, and measurable impact. They’ve helped federal health agencies and nonprofits deliver campaigns that educate, change behavior, and build trust at scale.
If you’re in public health, nonprofit healthcare, or government contracting, Crosby can deliver multi-channel campaigns that move the needle.
Location: Annapolis, MD
Team Size: ~100
Services:
- Public health campaigns
- Branding
- PR
- Media planning
- Social marketing
Clients:
- Kaiser Permanente
- CDC
- NIH
- SagePoint
- Saint Agnes Healthcare
6. COUCH Health: Putting patients at the center of health equity
COUCH Health isn’t your typical agency — they’re mission-first, as well as laser-focused on inclusive communication and equitable patient engagement. If your goal is to increase clinical trial participation, reach underserved communities, elevate patient voices, or drive inclusion throughout drug life cycles, this could be your agency team.
Based in the UK with a U.S. presence, COUCH brings a global and multicultural lens to every engagement.
Location: Manchester, UK + New York, NY
Team Size: ~35
Services:
- Patient recruitment
- Inclusive marketing
- Digital engagement
- Creative storytelling
Clients: Undisclosed pharmaceutical companies
7. Ten Adams: Healthcare branding with heart and heritage
Ten Adams has been helping healthcare providers shape their brand stories for more than 30 years. Their sweet spot? Community hospitals, health systems, and rural networks that need full-service support to compete and thrive.
If you’re looking for a partner who understands provider-side complexity — and has a track record of building stronger patient loyalty — Ten Adams delivers with warmth, insight, and experience.
Location: Evansville, IN
Team Size: ~50
Services:
- Brand Strategy and Identity
- PR
- Digital campaigns
- Marketing strategy
- Creative
Clients:
- Nuvance Health
- Kettering Health
- UVA Health
- UT Health San Antonio
8. Real Chemistry: Healthcare marketing for big business
Real Chemistry is a global force in healthcare communications, known for in-depth precision analytics. With deep roots in pharmaceutical marketing and a track record of supporting everything from breakthrough biotech to high-profile public health initiatives, this agency has the experience and technical chops to handle some of the most complex, large-scale jobs.
Location: New York, NY
Team Size: 2,000+
Services:
- Data-driven PR
- Brand strategy
- HCP and patient engagement
- Influencer marketing
- Medical education
- Digital experience
Clients:
- AstraZeneca
- Genentech
- GlaxoSmithKline (GSK)
9. Mower: Creative that connects hospitals to hearts
While employee-owned Mower is a multi-industry agency that’s been in business for more than 50 years, its healthcare chops are excellent. Whether it’s boosting hospital brand visibility, repositioning a health system, or driving service-line growth, Mower brings award-winning strategy and standout creativity to the table.
Location: Syracuse, NY
Team Size: ~130
Services:
- Brand development
- PR
- Creative campaigns
- Media strategy
- Digital
- Research
Clients:
- Catholic Health
- Allegheny Health Network
- Novant Health
How to Choose the Right PR Partner for Healthcare Success
In a world where healthcare decisions are shaped as much by public perception as by clinical data, the best communications strategies need to do more than deliver press hits—they need to build trust, spark action, and comply with regulations. The benefit of a great healthcare PR marketing agency lies in its experience navigating similar challenges across different organizations over time, setting you up for faster success.
So when choosing the “right” PR partner for you, what should you look for? Here’s a handy guide:
1. Define your healthcare PR goals. What are you looking to accomplish – and what exactly do you need from your agency to do this? List your desired outcomes and how you’ll define success, in addition to what your ideal partnership with an agency would look like. Kind of like dating, you should be able to list your “nice to haves” and “must haves,” in addition to some dealbreakers.
2. Which agency truly understands my target audience? If you’re split between a few agencies, take a look at their client lists to see if there are any similarities with the customers you serve – or customers you want to reach. Ask your potential agencies who they believe is your target audience – and who they think should be. And, most importantly, how will they go about capturing them?
3. Have they worked in my specific healthcare niche? Similar to the above question, look for case studies or examples of similar work they’ve done on their websites. If this isn’t available publicly, they should be ready (and eager) to hand over examples of previous, related work.
4. How will they connect their PR efforts to outcomes? PR results can often seem nebulous. You want more from your agency than just a laundry list of vanity metrics that won’t do much beyond impressing your board of directors. Your agency should be able to directly correlate how the work they’ve done has contributed to the results you’re seeing – and if not, why not. Again, this is tied to how you’ll define “success” and your ideal outcomes.
5. How will this agency represent my brand in sensitive situations? Healthcare can be an incredibly serious topic, and much of the storytelling we see in the most successful health campaigns is usually pretty emotional. In many cases, the subject matter is literal life and death. However, there’s a line between addressing pain points versus amplifying pain for the sake of attention. Good PR storytelling, much like journalism, is grounded in facts and truth. For every campaign you launch, consider: “If I were a patient or caregiver who saw this during one of my most difficult moments, how would I respond?” Great storytellers inspire action without causing harm.
6. Who is actually doing the work? Partnering with a small or boutique agency can often mean you’re going to work with their principal team members or lead strategists, while larger agencies may have more specialized teams to handle your account. There is no “one is better than the other” when it comes to agency size; it’s often a matter of preference. Larger agencies have more resources and processes at hand because they have a larger portfolio of clients, but you also may be working with the “B” team while paying “A” team retainers. A smaller agency, on the other hand, may have to outsource some tasks because of limited bandwidth, but they also may be able to pivot more quickly and you’ll most likely always be working with their A-team. If you’re a large brand, working with a larger agency may seem like a more natural fit, especially if you’re launching globally and you need more than just PR. Whereas a boutique agency might be a better fit if you need PR and branding help, and you want senior-level strategists at the ready. Sometimes, working with a mid-sized agency is the most effective way to get the best of both worlds.
