MCHC
Integrated Marketing for Rural Community Healthcare
Strategic, community-centered marketing can help rural healthcare organizations expand awareness, improve recruitment outcomes, and better connect patients to essential care.
Healthcare Marketing
Summary
Echo Factory partnered with Mendocino Community Health Clinic (MCHC) to build and execute the organization’s first-ever integrated marketing program, creating a unified strategy that combined recruitment marketing, community awareness, service line promotion, website optimization, and corporate communications. Over the course of the engagement, we launched patient advertising campaigns as well as active recruitment initiatives in both English and Spanish to better serve the region’s diverse communities.
From women’s health and behavioral health awareness campaigns to website accessibility improvements, paid media, and brand positioning groundwork, Echo Factory helped MCHC expand its visibility, strengthen community connections, and establish a scalable marketing foundation for future growth.
Increase Awareness of Services to the public
Develop Campaigns to promote Provider Recruitment
Deliverables
- Strategic plan for a full 360 marketing campaign
- MCHC messaging and creative refresh
- Recruiting & HR event marketing campaigns
- HIPAA and Accessibility compliance website optimizations
- Service line visibility through targeted campaigns
Results
- 4.5 Million paid media impressions
- 19,000 monthly unique users reached in Mendocino and Lake county
- 27,000 clicks to the MCHC digital properties
- 30,000 social interactions
- 3x year over year increase in campaign engagement
Behavioral Health Campaign
Award-Winning Provider Recruitment
Ongoing Marketing Support
Evergreen care digital care campaigns
Related Services
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